read the news // live the culture

This Valentine’s Day choose Ayten Gasson Luxury Lingerie

  Wednesday 1st February 2012

With Valentine’s Day just around the corner, most shops are filled to the brim with tacky merchandise. Typical presents always seems to consist of: an overly sentimental card which was as awkward for him to write in as it was for you to open; flowers that say they’ll be fresh for a week but realistically die after a couple of days and; chocolates, which, lets be honest, just make you feel guilty as soon as you’ve eaten them. Don’t get me started on the horrendous teddy bears holding hearts.

This is where the argument for underwear lies. You get to keep it forever and more importantly you can both enjoy it! It’s surely the most obvious choice, yet it is not received as often as you’d think. That said, with La Senza out for the count, men are going to be running around like headless chickens. So let me help you give him a little nudge in the right direction in the form of Ayten Gasson Lingerie.

Launched in 2005 by Ayten Mustafa, Ayten Gasson Lingerie is recognised in the UK not only as a luxury lingerie label, but also for its firm commitment to supporting the UK fashion industry by sourcing all materials from UK based suppliers. Their beautiful vintage inspired designs leave little else to be desired when it comes to luxury lingerie. From bras, knickers, slips, camisoles, teddies and eye masks, there is something for everyone at Ayten Gasson. And with vintage lace trims, the finest silk and super-feminine designs, this underwear will leave you feeling as gorgeous as you look.

In addition to supporting UK manufactures, Ayten Gasson has also developed a limited edition ethical lingerie range (seen below) made from organic silk, trimmed with vintage cotton lace which is produced in the old lace mills of Nottingham.

A highly anticipated and particularly playful SS12 collection will be available online and in store soon (see website for a full list of stockists) but in the meantime click here to browse through the rest of their stunning collections.

So, whether you’re treating yourself or you’re looking for the perfect gift, choose Ayten Gasson for a very special 14th February.

Carla Read

.

  Log in  

More about the author

avatar

Read more from...

Share this story


  • Pin It
  • Share on Google+
  • Reddit
  • Stumble
  • LinkedIn

Latest articles

Get Kendall Jenner’s look with Face Lace Beauty Sparks
Get Kendall Jenner’s look with Face Lace Beauty Sparks

Get the latest beauty trend for this festival season straight from Coachella! This year forget your eye shadow, try the [read more]

Infinite Universe: the sweaters that support up-and-coming artists
Infinite Universe: the sweaters that support up-and-coming artists

Started only back in January, Infinite Universe was founded by one girl, Ester Ramos, and her huge ambition to start a [read more]

Malene Oddershede Bach’s latest collection is beautiful, bold and busy
Malene Oddershede Bach’s latest collection is beautiful, bold and busy

The 10th April saw the unveiling of Malene Oddershede Bach’s A/W 2014 collection. Taking place at the Spring London [read more]

Canoe Inc A/W 2014 press day
Canoe Inc A/W 2014 press day

Last Tuesday, Canoe Inc launched their new clients and collections at their A/W 2014 press day at the Vinyl Factory. [read more]

Mio: skin products for a summer-ready body
Mio: skin products for a summer-ready body

With summer on the horizon, working out has become a top priority for many of us before hitting the beach. However, the [read more]

Archives