Here at The Upcoming we love finding a unique online store, and Jolie Moi is more than we could ever ask for. Maggie Song is responsible for all of our excitement. Starting her very own company in Camden Market as a stall-holder, Maggie created Jolie Moi as a creative vintage label offering original products from in-house designers.
Now situated in their own establishment on Camden High Street, London, Jolie Moi is a thriving success. The current collection focuses on simply stunning pieces combining today’s trends with a classic twist. Stocked in retailers such as Fenwicks, Ark and Topshop, it is clear that everyone is just as excited about Jolie Moi as we are.
What makes this label even better are the price tags. When browsing their delightful online collection, whether it is for a party frock or a day-to-day dress, you can be sure that Jolie Moi won’t hurt your purse. With an average price tag of £40, you really cannot go wrong. Our favourite picks have to be the chic leopard print maxi dress (£45), the chiffon rainbow hem dress (£55) and the oversized slouchy lace-back top for a bargain £25!
Maggie’s talents don’t stop there. Following the success she has had with Jolie Moi, Maggie has now launched Is On, a young and funky collection with a twist on what can be found in the current store.
Who knows what Maggie might have up her sleeve for us in the future, but we are backing her every step of the way. With a clear modern touch to vintage pieces, Jolie Moi has found the middle ground between high street trends and overpriced vintage one-offs.
Get excited about vintage style edits here.