Pond’s: your secret weapon for perfect skin through the party seasonFashion & Lifestyle
Generation after generation, Pond’s has been the beauty brand of choice for millions of women. After 100 years in business, it just goes to show they must be getting something right.
Last night, at The Dorchester Spatisserie, Pond’s revealed the new face of their campaign to be the beautiful Laura Whitmore. Taking us through the upcoming party season, Whitmore, of MTV and ITV presenting fame, has flawless, bright youthful skin ideal for the campaign, which is in no small way thanks to Pond’s amazing products. In a mirrored dressing room-styled part of the spa, adorned with draped tulle curtains,chaise-longues, roses and pearls, Whitmore spoke to guests sipping champagne about her new role as Pond’s ambassador.
This season, Whitmore is keen to attract younger consumers and get them caring for their skin from a young age as she did. “I absolutely love Pond’s…which my mother introduced me to after my grandmother had introduced it to her”, Whitmore explained. Combining heritage and innovation, Pond’s has a highly effective and simple approach to skincare, including many natural ingredients in their creams. This has cemented their status as an iconic and timeless beauty classic, which continues to be passed down from mother to daughter.
Whitmore then shared with The Upcoming her top products from the range, which will keep you looking as fresh as a daisy through the party season or after any late night; a definite necessity for your make-up bag.
Pond’s Hydro-Nourishing Cream is ideal for the winter months as skin can often become dry from cold weather and icy winds. The cream, which includes vitamin E and evening primrose oil, encourages a supple complexion as it nourishes skin all day long. Endorsed by the lovely Whitmore, she says: “it leaves my skin glowing.”
The Eye Contour Cream is a saviour for tired eyes. Apply the cream, packed with vitamins A, E and B5, avocado and jojoba oil, morning and night for instant bright and fresh eyes, leaving you feeling revived. As an added bonus, the cream also fights anti-aging signs and helps minimise fine lines.
However, Whitmore’s favourite product, and we have to agree, is Pond’s Cold Cream Cleanser. Whitmore describes it as: “an absolute must for party girls on the move. It’s a brilliant multi-tasking beauty essential!” The little pot can be used as an effective make-up remover for even the toughest mascara, a fantastic cleanser and even a hydrating face mask, leaving your skin smooth and nourished. The cream can also be used as a rich moisturiser, ideal for hands that need a little more nourishing than usual and – as we were lucky enough to find out – works perfectly as a massaging cream.
Care for your skin this party season and keep those tired eyes and tell tale signs of late nights at bay with Pond’s.
Available nationwide at Boots, Superdrug, Tesco and Lloyds.