EMU will keep you warm this winterFashion & LifestyleShopping & Trends
EMU, pronounced “eem-you”, is Australia’s national bird. Founded in 1994, EMU is an authentic Australian brand that pays special attention to using real sheepskin and real wool – both being genuine, high-quality items.
EMU is proudly an Australian-born, Australian-based and Australian-owned brand. With collections sold worldwide, in over 67 countries, it is little wonder that they have countless EMU lovers.
Their collections cater predominantly for women, but they also have a great range of children’s wear and accessories. With time, their men’s range will grow from slippers to, perhaps one day, knitwear.
Did you know that sheepskin is also one of the warmest natural fibres in the world, and that it helps to regulate your core body temperature? With this coat on, who needs a man to keep us warm?!
If that’s too thick, then try this very gentle Merino wool sweater to keep away the winter blues.
“EMU Australia premium merino wool and sheepskin performs like no other material. The superfine fibre of sheepskin is amazingly soft, with incredible natural elasticity, allowing the fabric to effortlessly follow the body’s form.”
Being such a popular brand, they have hardly gone unnoticed by A-listers. Celebrities including Kate Hudson, Gwen Stefani, Katie Holmes and Eva Longoria, have been spotted wearing them while casually out-and-about.
With their pop-up shop on Lambs Conduit Street, EMU has the ideal gifts for Christmas. Gift items such as this scarf and gloves, or some these fluffy earmuffs, cannot go unnoticed.
With only a month left to visit this store in person, a must-see are their comical, and adorable, range of kids’ boots. The most delightful being the Ladybug, Croc and Clown Fish boots. Celebrity mum Heidi Klum is quite mad about them.
Visit their online shop here or their boutique-like shop near Russel Square tube station before 22nd December. Happy shopping!