Head to East London this weekend and youâ€™re in for an arcade inspired treat.Â Disney has transformed one iconic street into an 80â€™s video game. 8 Bit Lane in Londonâ€™s Brick Lane has been created to celebrate the release of Disneyâ€™s Wreck-it Ralph, a hilarious new arcade-game-hopping animated adventure in UK cinemas from February 8th. The public will experience an 8 bit London taxi, postbox, pigeon, tree, clouds, CCTV camera, and leaking water pipe.
8 Bit Lane will also showcase the world’s first Blipp-able building using Blippar’s visual discovery app. When Wreck-It Ralph fans Blipp The Nicelanders house on the wall, the house will emerge in 3D and they will be invited to play a game featuring Ralph himself.
8 Bit Lane is open to the public from today until Sunday night. Find 8 Bit Lane at The Truman Brewery, 91 Brick Lane, London E1 6QL.Â Visiting 8 Bit Lane this weekend? Tweet your pictures including #8BITLANE
Disney engaged renowned film production sculptor Aden Hynes to create the bespoke pieces of art.
â€śMy whole life has become somewhat pixelated over the last month, I played 8 bit games as a teenager, so it was great to realise that vision in three dimensions,â€ť says Aden, â€śin many ways the retro styling has much more charm than the hyper reality of today, I’ve never been asked to make an 8 Bit taxi before!â€ť
Wreck-It Ralph takes moviegoers on a hilarious, arcade-game-hopping journey in which Ralph (voice of John C. Reilly)â€”tired of being overshadowed by Fix-It Felix, Jr. (voice of Jack McBrayer), the â€śgood guyâ€ť star of their gameâ€”sets off on a quest to prove heâ€™s got what it takes to be a hero.
Wreck-It Ralph features cameos from both classic and modern real-life games. Lending their voices, among others, are Roger Craig Smith (Ezio from franchise Assassinâ€™s Creed) as Sonic the Hedgehog, and from Street Fighter â€”Reuben Langdon as Ken, Kyle Hebert as Ryu, and Gerald Rivers as M. Bison.
The editorial unit
Read our review of Wreck-it Ralph here