LFW – London Fashion Week’s Longest Catwalk Presenting Carlotta Actis BaroneLondon Fashion Week AW13
Street catwalks aren’t something you normally come across during the hustle and bustle of press and fans at Somerset House during London Fashion Week. However, Cassandra Mayers managed to create something completely out the ordinary as 11 models walked the streets between the British Fashion Council venue and Freemasons Hall on Tuesday afternoon.
The idea behind the unique, unscheduled event was to take the fashion out of the infamous locations and put it into an open, realistic environment. Putting a completely special twist on how fashion is represented to an audience, the outdoor locations used were those that are key during the seasonal fashion week events and chosen specifically to make an indefinite impact.
Onlookers watched in complete amazement as a showcase of an exclusive collection designed by Carlotta Actis Barone bounced through the streets of west London. The models wore a fantastic palette of bright colours including neon greens and orange as well as astonishing purples. Bodycon pieces created from a see-through printed material created the ultimate wow factor and were teamed with luminous accessories for an eye-catching, definitive collection.
Undoubtedly, Cassandra transformed something so in-demand into something so accessible for everyone. Her impressive impact gave an insight to how fashion doesn’t have to be restricted to just the four walls of a show space and we hope to see a lot more of her work in the future.