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Montblanc Signature for Good 2013 Charity Brunch taking place in Los Angeles

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  Monday 4th March 2013
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Monday 4th March 2013
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Every year a very special event takes place a day before the Oscars. This event is called the Montblanc Signature for Good 2013 Charity Brunch and it took place on the 23rd February.  Montblanc and UNICEF, its charity partner for this year, celebrated the launch of the Signature for Good initiative 2013 at hotel Bel Air in Los Angeles.

Montblanc has always supported UNICEF and all their endeavours in the past and this year’s aim to raise at least $1.5 million dollars. Montblanc is known to be supportive toward the international promotion of education and cultural values. It shares the same passion as UNICEF, ensuring that children have access to proper education.  The money raised this year will be donated towards vulnerable children supported by the schools of Africa for Asia initiatives.

This year the event was booming with many celebrities and young Hollywood who support this special event.  Celebrities included Hilary Swank, Rosario Dawson, Louise Roe, Billy Zane, Alyssa Milano and Jane Seymour just to name a few who were there to raise money for charity.

During the brunch, Hilary Swank shared her experiences with her trip to Ethiopia and she presented a short movie about the work UNICEF has contributed in Africa during the last couple of years. The event bought in celebrities who can contribute, including Montblanc brand ambassador Shenyang the opera singer, who entertained guests with her performance.

The full Signature for Good 2013 collection was unveiled during the Oscar week. The collection included special edition writing instruments, jewellery pieces and leather accessories.  All featured a one-of a kind brick design that symbolises the joint effort of building a better future for children through education. The guests were also invited to pledge their support by signing bricks of a school specially recreated inside the Bel Air hotel.

This is a great partnership between Montblanc and UNICEF that will continue raising money for unprivileged children and towards the improvement in education, with the help of celebrities. 

Salma Sabar       

The website can be found here.