It was only last month when I looked at the competition due to begin between two of the biggest game console manufacturers in the world. All of the points made were predictions, only the Xbox One had been released and although it was flying off the shelves it couldn’t secure its position as best selling console until the PlayStation 4 jumped on to the market. The new PlayStation has finally been released and the competition is in full swing.
So, which one is leading the race?
If we wanted too, we could delve into the finer points of the two consoles and take an in depth look at the technological features that make them different, or indeed similar. But the winner of the console war won’t be victorious because of the amount of technology it has. The winner will be chosen through something far simpler. Branding.
The most popular console will be the one that has the biggest number of fans and the highest level of support. With anything, the brand name is the one area that will push popularity and secure its place as a greatly desired piece of equipment. For instance, mecca bingo is fiercely popular, because it is a well-known brand and has strived to secure its position in the market place as a reputable name. It is easily identifiable for the target demographic, and audience recognition and identification makes a brand what it is.
Sony has been pumping out games consoles and gaming technology for years and holds a strong position within this market. Microsoft could be considered relatively new within this category because it is mainly associated with desktop computers, laptops and computer programmes. Despite this however, it has managed to grow an army of fans with the Xbox and its recent versions of the console.
One console or the other, depending on their personal preference and the manufacturer they have always favoured, will instantly sway fans. In simple terms, you are either a Sony PlayStation fan or a Microsoft Xbox nut.
The consoles could not have been released at a better time. With Christmas fast approaching, they will become the leading Christmas gifts and this will boost sales figures for both.
But which console has proved most popular so far?
Sony was banking on the PS4 being a huge success to reinvigorate the brand and so far the PS4 has certainly helped. It has become the UK’s fastest selling console of all time and demand is so high people are now struggling to get their hands on the device. In the first 48 hours after its release, the PS4 sold a staggering 200,000 units in the UK, whilst the Xbox One sold a mere 150,000.
Sony has certainly had a real boost thanks to the PS4 and the incredible coverage of the console competition. If you were to get down to the nitty gritty of the technological aspects of the two consoles, then Xbox would take the lead. It has a range of increased technology, with the focus being on social interaction with other gamers. However, the strength of the Sony brand seems to outweigh this and the PS4 is in incredible demand. So much so, manufacturers are frantically trying to produce more consoles to meet with consumer need.
The biggest lure for the PS4 surrounds the associated game. The future release of Grand Theft Auto 5 is closely connected with the PS4 and is designed specifically for this technologically. GTA5 is set to be one of the most popular games of all time, which is really helping the PS4 beat the Xbox in terms of sales and popularity. PS4 has the lead at the moment and this doesn’t look set to change anytime soon…
This article was written by Amanda Walters, an experienced freelance writer and regular contributor to Huffington Post. Follow her on Twitter @Amanda_W84