Fashion Now: Estonia collection presentation A/W 2014 for LFWLondon Fashion Week AW14
It’s not often you hear Estonia and fashion in the same sentence, but London’s Fashion Now: Estonia showcase has given the traditionally Soviet country a new lease of life. Ensuing previous successful Estonia events across the world, the international exhibitionists teamed with Notion magazine to celebrate London’s multicultural heritage this year.
Much to the surprise of most fashionistas, Estonia subverts the conventional lacklustre Soviet province when it comes to fashion, presenting an intellectually simplified interpretation of Western designs.
A black, chest-baring sweetheart-cut corset gown instantly rid Estonia of its nebulous fashion status, alongside an elegant deep red floor-length dress to complement the female silhouette, enriched with an exquisitely designed puff-sleeve rouched bolero.
What’s more, visitors were treated to free cocktails – the perfect aperitif to devour the gorgeousness! Top marks for the brains behind this one!