Naomi Campbell opening pop-up shopFashion & LifestyleNews & Features
After raising funds for victims of natural disasters in Haiti and Japan, queen of the catwalk, Naomi Campbell, is opening a pop-up shop at Westfield London selling clothes donated by both herself and her friend/designer protégée. As part of her Fashion for Relief Campaign’s aim to raise awareness about the spread of Ebola the store will be open from November 28th to December 4th, with all proceeds going to the cause.
In 2011, Westfield London hosted the first Fashion For Relief pop-up store which raised over £20,000 in just one week. Myf Ryan, Westfield’s director of marketing for the UK and Europe, said that she is “absolutely delighted to be working again with Campbell,” and also believes that “this year, the store will be bigger and better with hundreds of designer pieces on sale,” having “no doubt it will be a brilliant success”.
Naomi is also furthering her support for the cause by putting on two charity fashion shows through her Fashion for Relief foundation, the charity she established in 2005, in February next year to coincide with London and New York’s fashion weeks.
The raven-haired beauty, who owns a house at the heart of the outbreak in Kenya, recently admitted she was ”scared” of the virus which has already claimed the lives of over 1,000 people in West Africa and threatens to spread further into the West.
She claimed: ”People don’t have a clear idea about what Ebola is. Ebola does not discriminate.”