Soulland collection presentation A/W 2016 for LCMLondon Collections Men AW16
If anything, the downpour that partnered with this open-air presentation set the scene further. With models dressed in slick, clean cut clothes walking in front of a car wreckage backdrop, “striking” would be an understatement.
Having been taken over in 2006 by designer Silas Adler and CEO Jacob Kampp Berliner, the duo ensures that Soulland prioritises its Scandinavian roots. Their most iconic piece, the Adler Fedora – a traditional fedora redesigned to include a baseball cap brim – encapsulates the simplicity and contemporariness of their designs. This theme was also apparent in their new collection.
The collection showcased a number of slim-fit tailored trousers, with a prominent crease down the leg, in various neutral shades. However, the clothing on top varied. Through layering different materials, lengths, textures and patterns, an effortless blend was created. Some models hosted simple outdoor jackets with V-neck jumpers underneath, while others wore longline shirts below a woolen coat or flower printed bomber.
Certain pieces showcased precision fringing, such as a grey woolen jacket with an equal length fringe all the way around, managing to be the perfect combination of edgy and conformity. While other pieces hosted fluorescent strips down the sides of arms or legs, again taking a simple concept but adding an element of contemporary design to bring it forward.
Overall, it was clear to see the Scandinavian history behind this brand; each outfit was effortlessly cool, perfectly combining traditional cuts and fits, but rejuvenating them through embellishments and alterations. If the cool-boy fashion forward era is here, then Soulland are ready and waiting at the front line.