Telfar spring/summer 2017 collection catwalk show for NYFWNew York Fashion Week SS17
“You don’t know me, that’s my design” came from the speakers as the lights of the runway started flashing. Blue, purple, red, green and then a slow rainbow transitioned to natural lighting. The deep voice kept talking, not everything was completely understandable nor tied to the show, but it set a tone of confusion and mystery.
The collect had inspiration of classic ready-to-wear looks. It made the viewer think of Old Navy and other easily obtainable and comfortable looks worn by most in the early 00s – and even today. However, it was not dull or repetitive of years past. The Telfar collection had a spin on every silhouette we once knew.
Models wore classic three-button polos, but backwards with simplistic pants; windbreakers with multiple pockets; and hoodies that were anything but basic. Every look was composed of either stripes or solid colors. Many looks had hidden pockets for utility, or open gaping pockets based on the look. From the front, a look seemed like a basic collared shirt, but the model would turn and reveal a completely open back. This radiated the future of fashion being unisex
The collection played with the trend of cut-outs. Rather than on women’s gowns and tops like we have seen the past several seasons, the cut outs were fashion forward. The slices in fabric seemed to be in awkward places like over the shoulder or knee but was inspiring and made you think.
No pieces were overly sexual in any way, more a play on conservative ready to wear in new ways. Even down to the accessories. Men carried bags, and one model wore a small purse on his neck like a necklace.
Even the one-piece bathing suit for men wasn’t sexual. Though, the crowd seemed confused as the voice, still speaking, bellowed “swimming inspires us to swim”.
All of the colors were bold and muted. Prison jumpsuit orange was paired with a subtle grey or tan. Each set of stripes or neon color were seen as subtle because of the silhouette. The shoes were van like, some with straps going up. This tied the look from being clothes to being an identity. Cool, modern and different perfectly describe the collection. As the voice told us, and we all believed: “Now you know how to wear Telfar”.
The lights changed colors again, and a group standing in the middle of the runway started clapping off beat to music that was similar to an ice cream man’s music. The lights turned blue and purple, and just like that the show was complete.
For further information about Telfar visit here.