House of Holland spring/summer 2017 collection catwalk show for LFWLondon Fashion Week SS17
This year marks a big anniversary for House of Holland – it is their tenth in the business, and as such their Spring 2017 collection was a cause for celebration. Entitled “Free to Roam,” it exuded a sense of confidence and fun.
For inspiration, the designer drew on Josef Koudelka’s photography of Gypsy communities from the Eastern Bloc. As a result, each look had a homemade, casually “thrown together” appeal, the bright colour palette of pink, blue, lilac, orange and yellow evoking an attitude of nonchalant confidence. Gingham shirting was transformed into jackets, skirts and crop tops, all finished with frills and ruffles to add flounce and movement. Large, patchy florals bloomed over bomber jackets, pinafore dresses and mesh negligees, all layered over and under each other to emphasise that patchwork mood. One t-shirt, bearing the words “Free to Roam,” was tucked into a scarlet semi-sheer pair of flared trousers. To finish, there were a series of striking pieces rendered graphic, oversized sequins: a crop top and trouser set in pink, an asymmetric top layered over velvet flares in orange.To celebrate House of Holland’s tenth year in the business, they have released a new range of the iconic Fashion Groupie t-shirts that first bought the brand back into the public eye back in 2006. The new designs feature playful rhyming slogans inspired by 2016’s Fashion It Girls, such as “Let’s get obscene Cara Delevingne.” These t-shirts, which an army of models wore to march down the catwalk as the show’s finale, offer a nod towards the new movement of see it now, buy it now fashion that many of the top designers have begun to adopt.A characteristically playful, effortlessly cool collection, and one that was bursting at the seams with creative energy. It might be the tenth year in the business for Henry Holland, but his brand is showing no signs of slowing down.
Photos: Krish Nagari
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Photos: Krish Nagari