The rise of Disney+ and the future competition with Netflix
For almost a decade, Netflix has stood the test of time, holding the title of “the streaming platform of choice worldwide”. And while there’s an argument that it’s simply because Netflix is a fantastic streaming service, you could also argue the reason Netflix holds that title was because of a lack of true competition.
Hulu never stood a chance against the monolith that is Netflix. Amazon Video was always a side-piece. True competition would need to come from a separate monolith, a powerhouse in the industry.
That’s where Disney comes in. Recently, Disney released their new streaming service, Disney+, at the relatively low price of $6.99 a month – much cheaper than Netflix’s standard plan.
Will Disney+ be true competition for Netflix, or will it eventually fall to the wayside like most other “competitors”? Let’s argue the former and explain why.
The lower price
Let’s start with the main appeal of Disney+: the price. Netflix has been increasing prices at a gradual pace for years, and the changing rate has left a bad taste in many customers’ mouths.
With the lower prices, some people will be tempted to move over to Disney+ as their streaming platform of choice. However, prices mean nothing if the content isn’t on par. How does Disney+ fare when it comes to content?
The premium content
Disney+ doesn’t offer the range of content Netflix does. After all, Netflix has spent years building up their catalogue, which means the service has hundreds of shows and movies spanning different genres and targeted for a different audience. Since Disney+ is new, it can’t hope to compare to Netflix.
However, Disney+ plays to its strengths, and that means the service offers most of Disney’s content.
Disney movies, TV shows, and Disney-owned licenses are all game for the Disney+ streaming service. For example, one show making the rounds from Disney+ is The Mandalorian, an original take on a bounty hunter from the Star Wars universe.
Disney+ promises most (if not all) of Disney’s media content, including Star Wars, Marvel, Disney original content and more.
Netflix still has one thing going for it, though, and that’s its originals series.
The original series
We can thank Netflix’s original series for the streaming service’s longevity. Shows like Stranger Things elevated the service to a new status, never seen in the industry before.
However, Netflix will have competition from Disney in this department as well, since Disney+ will be offering many original series based on the licenses Disney has obtained throughout the years.
The Mandalorian is an example of the premium content Disney+ will bring to the table, but Disney has many more planned for the service. For Marvel fans, Disney+ will be offering a spin-off series for Loki, which looks pretty good.
For fans of nostalgia, Disney+ will be producing a High School music mockumentary, called High School Musical: The Musical: The Series. Yea, not the best name, but the show sounds exciting.
Point is, Disney knows what drives the success of Netflix, and because of this knowledge, they’re attempting to produce their own lightning in a bottle with original content. The Mandalorian has been received well all across the board, which gives viewers hope that Disney’s other original series will be just as good, if not better than Netflix’s.
This article is starting to sound a little like a praise for Disney+ and a critique of Netflix.
In fact, it’s neither.
The point is to highlight the expanding world of streaming services and how industry domination can be taken away with a quick rise of competition. Not saying Netflix will be going away anytime soon, but Disney+ may cast a shadow across the streaming industry.
But if you are a globetrotter, how do you watch them? For instace, if you were on a trip to Australia, you could use an Australia VPN to access your favourite shows.
The editorial unit