Extreme sportswear isn’t usually the most flattering of garments, and usually consists of itchy nylon, waterproof everything and our oldest, most embarrassing t-shirt to be worn underneath ten layers of padding! Don’t worry, we’ve found a solution to be fashion forward on the slopes.
L1 Premium Outerwear is a brand that has been specialising in sustainable and fashionable snowboard attire since 2003. Pushing the boundaries of typical snowboarding wear, L1 focuses less on their mountain surroundings and more on the street style they see around them, which inspire their pieces.
Admittedly saying that they know their brand isn’t for everyone, L1 still strive to hand-tailor every piece, not leaving one detail untouched. Their motto is: “To ensure that each style is as individual as the rider that inspired it”, which shows a huge consciousness of each and every customer they cater to.
The women’s collection consists of jackets, parkas, trousers and beanies. Our favourite is the Hayden Parka, which boasts a modern female silhouette and gorgeous faux fur hood, whilst still having all the necessary pockets and gadgets.
The men’s collection has all the same as the women, but with an added collection of tees. The trousers are slim fit and range from chinos to denims, so pretty much what all the guys are wearing off the snow too.
So if you’re a keen snowboarder, going to a ski resort, or just fancy some great winter gear then head on over to the L1 website here.