PointBlank._ spring/summer 2017 collection presentation for LFWLondon Fashion Week SS17
Beneath a rippling blanket of shimmering, reflective silver Mylar, PointBlank._ created a stylishly surreal tableau to showcase their spring 2017 collection at Freemasons’ Hall for London Fashion Week.
The entire affair, from the clothes themselves to the way in which they were presented, took inspiration from David Hockney’s evocative 1967 work, A Bigger Splash. Thanks to the Mylar, the light undulated across the models as they floated along the catwalk like sirens beneath a sun-drenched sea. Bold primary colours and almost athletic, retro shapes evoked the laziness of a hot mid-summer day by the pool.
The London-based design duo behind PointBlank._ used a wider variety of fabrics, printing techniques and details in this season’s collection than ever before. One such print was based on the type of neon sign you might expect to find outside a motel somewhere in the middle of the American nowhere, glowing letters transformed into a slogan on a sleeveless T-shirt. Elsewhere, the stylised silhouettes of palm and monstera leaves shone in contrasting colours against sweaters and swimsuits.
Of course, it wouldn’t be a pool-inspired collection without a Hawaiian shirt, and PointBlank._’s version came in a blue and white tie-dye. Meanwhile, neon lace and glow-in-the-dark fabrics hinted at a seedier side of PointBlank._’s American Dream.Finally, there appeared a pair of shimmering, sequinned pieces – one jacket, one mini dresses – both of which were cut and pleated to reveal contrasting panels of white, purple and green striped fabric.It was a strong presentation born of a strong concept and a wonderful example of how powerful a well-crafted fashion show can be when it comes to evoking a particular time, place and mood.
Photos: Erol Birsen
For further information about PointBlank._ visit here.