Four ways the gaming industry is changingFeature of the week
The rise of online gaming platforms does not mean the traditional games are going under or in fear of bankruptcy. This affects many industries; competitors have banded together in the hope of becoming a driving force. Examples of online and offline working together is offering deals and discounts if they open an online account with them, such as “sign up for our website and find £10 already in your account”. This method has proved effective as it entices people to return and become regular players.
Variety of gameplay
With a variety of games to play, even the pickiest of players will find a style of gameplay they find enjoyable. Whether you prefer the traditional slots and card games, or wish to try out something a bit more people-orientated and opt for live dealers, most if not all sites will ensure to cater to a wide range of tastes.
More internet accessibility
If we take a look from 2008 which saw a 9.7% rise in online bet-related gaming and compare it to the 15.9% growth we saw in 2014, we can presume these numbers are a result of the technology industry advancing forwards in their latest innovations and discoveries. The simple fact is, you can pick up your smartphone or tablet anywhere these days, and with numerous Wi-Fi spots to connect to, people can utilise the internet wherever and whenever they please nowadays
With no signs of the technology industry slowing down, the online community will continue to thrive, and as people become excited about the prospect of new devices, they will continue to use them at any given time.
Improved marketing techniques
We live in an age where marketing is becoming easier and can reach a far greater audience. Before the Internet, companies relied on newspapers, billboards and TV adverts. However, marketing teams can tap into the Internet and take advantage of social media and also improve the old email marketing techniques. Social media enables people to post live updates of their company, with discounts and promotional content, managing to reach wider audiences in the hopes of persuading potential customers to consider what you are offering. It also manages to drive web traffic and provide brand recognition.
Email marketing has also become more personal, with software allowing to target individuals and create content that seems personalised. If the subject line in an email contains the recipient’s name, then 94% of companies say they are more likely to find success with some companies seeing an 111% increase in email open rates once they had implemented customer persona-based marketing.
Overall, the gaming industry shows no signs of slowing down, and with the advancements in marketing strategies and technology, the UK will continue to see the growth of it.
The editorial unit