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Bring the sunshine into your daily beauty routine with Acqua di Parma

Bring the sunshine into your daily beauty routine with Acqua di Parma

Italian perfume brand Acqua di Parma celebrated the launch of its new fragrance Ginepro di Sardegna as part of the Blu Mediterraneo collection last week. The brand that was established in 1916 in the city of Parma, is now part of LVMH.  [read more]

Karl Lagerfeld launches European flagship store in London

Karl Lagerfeld launches European flagship store in London

The wonderfully chic and always refined Karl Lagerfeld launched his European flagship store in London last week. With the likes of Haim, David Gandy and Princess Beatrice, it was an event like no other. The launch took place on Thursday [read more]

Friedemodin: capture your own story

Friedemodin: capture your own story

Imagine a flower-lined path to a hidden garden, where exotic flowers grow while a light breeze wafts the sweet scents past you, along with petals that are caught upon it, allowing anything to happen at that very moment. Then imagine all of [read more]

One Direction lives the Hollywood dream

One Direction lives the Hollywood dream

Born in Britain and making waves across the seas, famous boy band One Direction is now also living the American Dream. The band has to date sold more than 19 million singles, 10 million albums and has even scooped up one BRIT award and [read more]

Harrods invites you to send your smell-senses soaring with Fragrance Explosion

Harrods invites you to send your smell-senses soaring with Fragrance Explosion

Fancy giving your smelling senses something delightful to feast on? Well, as from 22nd August to 19th September, luxury retailer Harrods is inviting its customers to meet a selection of the world’s most famous perfumers for in-store [read more]

One Direction release their first scent Our Moment

One Direction release their first scent Our Moment

Directioners the world over are about to go into meltdown. If your Tumblr is filled with their images, your ringtone is a medley of their top hits and you long to catch a sweaty towel at their concert, now fandoms can go one step further [read more]

Rooney Mara and Calvin Klein step ‘Down Town’

Rooney Mara and Calvin Klein step ‘Down Town’

American Actress Rooney Mara has just landed her first beauty endorsement as the face of Calvin Klein’s new urban-themed scent, Down Town. The actress, who co-chaired this year’s Met Gala, has also been voted second on Vogue’s top 10 [read more]

The finest in the fragrance industry gathered for the FiFi Awards 2013

The finest in the fragrance industry gathered for the FiFi Awards 2013

Last night The Brewery in London was the host to the 2013 FiFi UK Fragrance Awards and along with industry expects, press and celebrities The Upcoming went along to find the winners out first hand. While waiting for everyone to arrive we [read more]

The new fragrance: “Pink Friday” by Nicki Minaj

The new fragrance: “Pink Friday” by Nicki Minaj

Nicki Minaj released her exciting new fragrance on the 15th of March; named after her second album Pink Friday, the star combines her hot pink Harajuku-esque style and a mannequin shaped bottle to deliver her fragrance that represents her [read more]

All things nice… Jo Malone releases limited edition Sugar and Spice collection

All things nice… Jo Malone releases limited edition Sugar and Spice collection

It’s no secret that for fragrances that smell good enough to eat you head straight to your nearest Jo Malone store, but this spring they have taken things one step further with Sugar and Spice, a limited edition collection of five [read more]

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