Bloomsbury meets Barcelona – the Medwinds pop-up shop in London
An unexpectedly quiet Saturday afternoon in West Central London became host to the quaint and truly delightful Medwinds pop-up shop, hosted in the Cube PR space, Holborn.
Medwinds is a brand that is known for it’s exclusive online fashion, but Bloomsbury welcomed back the label after the success of the boutique earlier in April. Back for two weeks only, this hidden little treasure brings a much-needed feel of sunshine into a rainy London.
Barcelona-based Medwinds are renowned for their affordable price tags and fine quality products. What the space was transformed into portrayed a vintage twist of a Mediterranean wonderland. A focus to wooden furnishing allowed the Spring/Summer collection to be showcased in unique Spanish style. The simplicity of the shop contributed to the exclusivity of the store, making you want to buy from this rare European brand. Additional Spanish style decoration could be found on shelving to give you the ultimate “España” feel.
Casual wear is exactly what you will find here, with jerseys and preppy dresses combined with an assortment of chic menswear for the perfect holiday look. Henrik Vibskov has also recently designed a line of clothes for the label, giving you the perfect opportunity to see them in the flesh for yourself. If it is light, cool clothing with a fashionable elegance you are looking for, Medwinds is exactly the thing for you.
Visit the Medwind’s space for yourself on 47 Lamb’s Conduit Street until August 11th to find a lovely summer wardrobe.
Kellie Griffiths
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