The Upcoming
  • Culture
    • Art
    • Cinema & Tv
      • Movie reviews
      • Film festivals
      • Shows
    • Food & Drinks
      • News & Features
      • Restaurant & bar reviews
      • Interviews & Recipes
    • Literature
    • Music
      • Live music
    • Theatre
  • Fashion & Lifestyle
    • Accessories
    • Beauty
    • News & Features
    • Shopping & Trends
    • Tips & How-tos
    • Fashion weeks
  • What’s On
    • Art exhibitions
    • Theatre shows
  • Tickets
  • Join us
    • Editorial unit
    • Our writers
    • Join the team
    • Join the mailing list
    • Support us
    • Contact us
  • Interviews
  • Competitions
  • Special events
    • Film festivals
      • Berlin
      • Tribeca
      • Sundance London
      • Cannes
      • Locarno
      • Venice
      • London
      • Toronto
    • Fashion weeks
      • London Fashion Week
      • New York Fashion Week
      • Milan Fashion Week
      • Paris Fashion Week
      • Haute Couture
      • London Fashion Week Men’s
  • Facebook

  • Twitter

  • Instagram

  • YouTube

  • RSS

Fashion & Lifestyle

Mod Dolly’s website launch

Mod Dolly’s website launch
30 July 2012
Bethan Williams
Avatar
Bethan Williams
30 July 2012

Saturday afternoon we were invited to the launch of the new Mod Dolly website. Hosted in The Tea Room, a majestic pastel haven in Stoke Newington, the perfect place for the launch.

Filled with London’s finest fashion bloggers, sipping tea and eating cake, we found the atmosphere friendly and brimming with creative beings.

It was then I met Amy He, the cute-as-a-button designer behind the label. Wearing one of her lovely handmade floral pieces, she chatted about Mod Dolly and what the label represents.  

She described her garments as girly, pretty and vintage-inspired. These quirky and authentic-looking pieces are representative of Amy’s inspirations: the 1940s/50s, teapots, clotted cream and all things girly, these aspects shine through her clothes and would make any of us feel dainty when wearing them.  

By adding a twist to classic styles with buttons, Peter Pan collars, lace and A-line skirts, Mod Dolly is really creating a name for itself. I was astounded by Amy’s show of outstanding maturity, ambition and knowledge of the fashion industry, after having run the label for just a year. With talk of launching in China next year and collaborating with Crown and Glory accessories, there are a lot of exciting events lined up for Amy and her label.

Molly Bloom, the new limited edition collection is currently available on ASOS marketplace. It showcases what Mod Dolly is really about and what it has become. Modelled by the beautiful and charming Olivia Purvis in fields of flowers and cottages, it portrays femininity and shows how the designer wants her clothes to be worn and seen.

We love this Clementine dress; the contrast between the denim skirt and white top is very sweet and gives us those summer vibes. Amongst the rest of the collection are playsuits smothered in spots and stripes and dresses in floral and baby blue. We love the wearablity of the collection; the ease between day and nightwear is something we all need for our wardrobes.

Mod Dolly will also be printing fabrics come Autumn/Winter 2012, part two. We can’t wait to see the designs and patterns that will capture the complete signature look.

The new website is to be launched this coming Friday. We are excited to see what treats are in store! But one thing is for sure, it won’t be anything less than perfect for us, modern girls. 

Bethan Williams
Photos: Courtesy of Mod Dolly

Related Items

More in Fashion & Lifestyle

Five fashionable dresses perfect for days in the park

The editorial unit
Read More

Six fashion trends worth investing in this spring

Alexandra Davis
Read More

Seven spring home decor ideas to brighten up your space

Sophie Cook
Read More

Mother’s Day 2021: Gift guide

Rebekah Absalom
Read More

15 mistakes newlyweds always make

The editorial unit
Read More

Ways to support Heart Month this February

Rebekah Absalom
Read More

10 romantic dresses for your Valentine’s night in

Sophie Cook
Read More

Five London areas to go for a romantic walk this Valentine’s weekend

Lilly Subbotin
Read More

The best beauty launches to treat yourself to this Valentine’s Day

Alexandra Davis
Read More
Scroll for more
Tap
  • Popular

  • Latest

  • TOP PICKS

  • London’s Michelin-starred restaurants open al fresco right now – and all those re-opening in May
    Food & Drinks
  • Cruise – Online
    ★★★★★
    Theatre
  • Weezer with the LA Philharmonic and YOLA at the Walt Disney Concert Hall Online
    ★★★★★
    Live music
  • Birdy at Wilton’s Music Hall Online
    ★★★★★
    Live music
  • A Splinter of Ice at Cheltenham Everyman Theatre Online
    ★★★★★
    Theatre
  • Chiswick Playhouse Recharged: An interview with producer Wayne Glover-Stuart
    Theatre
  • Anthropocene: The Human Era at Oxford Playhouse Online
    ★★★★★
    Theatre
  • The Race to Save the World
    ★★★★★
    Movie review
  • The Motherhood Project: An interview with creator and curator Katherine Kotz
    Theatre
  • The Mitchells vs the Machines
    ★★★★★
    Movie review
  • 50 Next unveils the new generation of food industry pioneers
    Food & Drinks
  • Arlo the Alligator Boy
    ★★★★★
    Movie review
  • London’s Michelin-starred restaurants open al fresco right now – and all those re-opening in May
    Food & Drinks
  • Campfire in Kings Cross: Two Tribes deliver everything you’ve been missing with a night of beer, BBQ and live music
    Food & Drinks
  • Live from the Barbican: Moses Boyd
    ★★★★★
    Live music
The Upcoming
Pages
  • Contact us
  • Join mailing list
  • Join us
  • Our London food map
  • Our writers
  • Support us
  • What, when, why

Copyright © 2011-2020 FL Media

An interview with Maria Litizia: The girl behind the Fashion blog Vita di Moda
Knitwear can exist in the summer with ThreadBEAR