Make the world stop and stare: an interview with Lockie & Lulu

Our wardrobes are all filled with our favourite brands and vintage bargains we are so happy to have found.  But just imagine if we hadn’t had to drag ourselves from the shopping centre to the charity shops and everything we needed was in one place. That’s where Lockie & Lulu come in.

Consisting of a delightful mixture of vintage, branded and pretty hand-made jewellery, the pair create an absolutely enchanting and eclectic mix of styles to suit each of us ladies.

This little wonderland was created by sister act Vicki and Alison Hammond in late 2011. The Upcoming caught up with Vicki to chat inspiration, trends and the future.

So, how did Lockie & Lulu come to life? Was fashion something you were always interested in?

Lockie & Lulu came to life when my sister and I were both starting our own separate online boutiques.  I was wanting to sell clothes and my sister Alison had started selling her own hand-made jewellery. We have both always had a love of fashion and accessories (both having bulging wardrobes to prove it!) and so we decided to collaborate, join forces and create one company that would be Lockie & Lulu. Here we now share our ever-long dream of selling up-cycled, branded, and vintage clothes with some lovely handmade jewellery pieces.

“Make the world stop and stare” is the tag-line for your website. How do you want the customer to feel when wearing Lockie & Lulu?

When wearing a Lockie & Lulu item we want our customers to feel confident, individual, happy and care-free. Creating a positive, happy vibe is important to us and we want to share this with each customer.

Mixing both vintage and contemporary is an exciting concept. Where do you get your inspiration? 

We are inspired by creative individuality. We love to mix and match our outfits by combining modern, on-trend pieces with classic vintage items. Fashion to us is all about self-expression and this is what we like to convey through Lockie & Lulu. As many sisters do, we used to swap and share many of our clothes but would wear them in different ways or add personal, customised touches to them in order to suit our different personalities. This concept is something we carry through to Lockie & Lulu.

In three words how would you sum up your brand?

To sum up Lockie & Lulu in three words we would have to say: creative, imaginative, individual.

What Lockie & Lulu item should we all have in our wardrobes this summer?

We think everyone should have our “Awesome Dye Top” in their wardrobes – it is one of our favourite up-cycled pieces that we have hand-dyed ourselves and looks fabulous for this summer’s dip-and-tie-dye trend!

What can we expect from Lockie & Lulu in the future? 

In the future you can expect lots of exciting adventures with Lockie & Lulu – we love to be very hands-on with our company and hope to get even more involved with the customising and up-cycling of our items. This is one of our favourite things about the company as it creates a very personal touch and helps the customers to express their individual style. We will also be looking into designing our own branded clothing range which would feature many of our favourite must-have looks, for example vintage crochets, peter pan collars, and printed leggings – so watch this space!

From velvet, lace, beads and print to glitter and studs, if you name it we are sure Lockie & Lulu will have it. Have a look at their lovely website here.

Bethan Williams