Get “reem” with the new hair range by Joey Essex

8^th March 2013

Kim Pennefather

Kim Pennefather

8 March 2013

Held in the stunning surroundings of the Soho Hotel’s Terrace Suite was the launch of two hair care ranges by Leo Bancroft and Joey Essex. 

Bancroft’s line of hair tools and products include shampoos and conditioners to suit all colours and hair types, serums, dry shampoos, a variety of brushes and quality extensions. The man himself was enthusiastic when talking about the new range that will be exclusive at Tesco supermarkets. Leo styled willing guests tresses whilst educating them about hair maintenance and useful tricks. 

Appropriately called D’Reem Hair by Joey Essex, the range is small with just five products each promising to deliver individual styles. Joey’s top looks that buyers can achieve with his line include wet, marbs, clean cut, funked up and spiked. The collection is set to be released at Tesco on 11^th March and comprises of beach spray, gel, wax, paste and putty. Joey sat proudly on his throne (yes he was given a throne, not a chair!) at the launch while guests snacked on his personally branded cupcakes and sipped champagne. The collection ranges from £2.99-£3.99.

Tesco also presented current beauty lines and some new products from already existing brands. Along Came Betty with its 1950s-inspired packaging has already had success at Tesco with some of their skincare products being best sellers. ACB are now launching a range of cosmetics for your face, eyes, lips, cheeks and nails. 

Tesco’s basics range has also been given a facelift with stylish new packaging. Look out for it next time you pop into your local store. 

Tesco’s whole beauty range includes brands such as St Moriz, Calcot Manor, Gardenia of London, Pro Formula, Treacle Moon, Barbara Daly, Tesco’s basic range, Along Came Betty, Joey Essex D’Reem Hair and Leo Bancroft’s collection. 

Kim Pennefather