ASOS Black x Puma

Yesterday evening’s BoxPark soirée made much deserved ado about the collaboration between heavy hitters ASOS Black and Puma. Held at the trendy rooftop, we were greeted by a cheerful hostess with a rum cocktail in tow!

The space was filled with sounds from some of London’s hottest DJs and coolest cool kids, all buzzing about what the powerhouses may have in store for S/S13. A perfect mélange of aesthetics, this seemingly natural collaboration can be described as two fierce conglomerates weft together by one similarity: innovation!

The slogan “be a creator” (see #beacreator on Twitter) was prevalent in this collection’s selection of button downs and slacks, maintaining that effortless sporty chic that is so often associated with both brands. Artfully executed, as we’ve come to expect from both fashion stars, prepare for a classic take on some of our favourites!

Jovaneca Jean-Gilles

For more on this awesome collaboration, click here.