Like father like son: Jude Law’s son modelling for Tiger of Sweden

7^th October 2013

Hollie Bracciale

Hollie Bracciale

7 October 2013

Have you heard of Rafferty Law? Name sounds a little familiar – well Law does anyway. Lucky Rafferty might look familiar too, as the son of Jude Law has inherited all his father’s cheeky-faced good looks. Something that hasn’t gone unnoticed by fashion brand Tiger of Sweden, for whom the young Law is now modelling.

Following in his father’s footsteps on the yellow brick road to Hollywood, Rafferty (aka Rafi) is starting his career by first trying his hand at modelling. Already spotted in the pages of British Vogue last year, Tiger of Sweden wanted him to be one of the faces of their seven separate “London creative” in campaign video A Different Cut.

Adding to their collection of stores across the UK, to mark the opening of new stores in London, the tailoring brand wanted to use British style in their latest fashion film, with Rafferty playing “the rebel”. “Rafi’s rock and roll spirit and slim cut tailoring embodies the London look into which Tiger now abide,” a spokesperson for the brand explains.

The oh-so-cool black and white film shows each creative with their individual looks, describing what “the cut” means to their personal style. “To be above the cut, you have to think a little differently,” says Rafi as he dances around in a skinny fit suit, buttoned up shirt and tie, and lots of rings and piercings. Rafi the rebel joins Phoebe, the artist; Ellie, who’s alternative; Theo; Jackson and co-conspirators Scarlett and Harriett, to show Tiger of Sweden’s sharp tailored collection.

Hollie Bracciale
Photo: Courtesy of Tiger of Sweden

 Shop the Tiger of Sweden collection online here, or click here to find out if there’s a store near you.