The Upcoming
  • Culture
    • Art
    • Cinema & Tv
      • Movie reviews
      • Film festivals
      • Shows
    • Food & Drinks
      • News & Features
      • Restaurant & bar reviews
      • Interviews & Recipes
    • Literature
    • Music
      • Live music
    • Theatre
  • Fashion & Lifestyle
    • Accessories
    • Beauty
    • News & Features
    • Shopping & Trends
    • Tips & How-tos
    • Fashion weeks
  • What’s On
    • Art exhibitions
    • Theatre shows
  • Tickets
  • Join us
    • Editorial unit
    • Our writers
    • Join the team
    • Join the mailing list
    • Support us
    • Contact us
  • Interviews
  • Competitions
  • Special events
    • Film festivals
      • Berlin
      • Tribeca
      • Sundance London
      • Cannes
      • Locarno
      • Venice
      • London
      • Toronto
    • Fashion weeks
      • London Fashion Week
      • New York Fashion Week
      • Milan Fashion Week
      • Paris Fashion Week
      • Haute Couture
      • London Fashion Week Men’s
  • Facebook

  • Twitter

  • Instagram

  • YouTube

  • RSS

Fashion & Lifestyle

Mothers2mothers: A world apart

Mothers2mothers: A world apart
11 December 2013
Tamara Massey
Avatar
Tamara Massey
11 December 2013

The South African charity mothers2mothers, formed in 2001, was set up with the vision to stop the spread of HIV from mothers to their children, putting mothers and the health of their child at the core of their mission, and eliminating the entirely preventable disease.

The charity support HIV positive mothers by empowering them, giving them the training they need to educate on how to stop the transmission of HIV from mother to child, and to maintain optimum health. They have reached over one million mothers in over nine countries, providing essential health education and psychosocial support, and do not intend on stopping there.

On Tuesday 26th November 2013, the short film A World Apart was released, made by the advertising agency Bartle Bogle Hegarty, one of the world’s “most famous creative advertising agencies” and directed by Martin de Thurah. The film shows the story of a mother in the westernised world taking the journey of an HIV positive African mother who’s suffering the hardship of the unacceptable health system. The juxtaposition of the severely outdated Sub-Saharan medical treatment in an advanced world, make the “shock and the horror” of the film “more poignant” as said by Sir John Hegarty, BBH Founder.

The women who have to deal with the reality of the film do not only contend with the disease themselves and their child is facing, but also the discrimination from those around them. As most of these mothers do not receive the correct treatment, the deadly disease prevents 50% of the 260,000 children born with HIV each year from reaching their second birthday. Every day, around 700 children, 90% in Sub-Saharan Africa, still have HIV, most acquiring it from their mothers. The crux of the matter is that this disease is entirely preventable, proven by the life-saving work that mothers2mothers has done. The 40% of infants that will inherit the disease from their infected mothers can be reduced to 2% with their help.

Dr Mitch Besser, founder of mothers2mothers, said: “We thank Sir John Hegarty and the team at BBH for their very generous support for this powerful film and the new website they have created for us. The film illustrates better than words why mothers2mothers’ team of HIV-positive Mentor Mothers on the ground are so important; for the support and hope they offer their peers. Please share the film and help us raise the funds we need to eliminate AIDS in children because maternal and infant deaths from AIDS are unnecessary and unacceptable. No baby should be born with HIV and no mother should die of AIDS.”

Mothers2mothers is an exceptional charity, focusing on a specific colossal issue that faces African mothers, and can so simply be solved through the correct training, knowledge and available medicine. Mothers2mothers is incomparable in their work ethos, and with the right backing, can go so much further.

Tamara Massey
Photos: Courtesy of Mothers2mothers

To help m2m reach out to another million women, watch the film, join in the campaign and share on Twitter #PREVENTBABYHIV.

Related Items

More in Fashion & Lifestyle

Spotlight: Lauren Everet and Soup Kitchen London, striving for food security and social equality

Ezelle Alblas
Read More

15 mistakes newlyweds always make

The editorial unit
Read More

Ways to support Heart Month this February

Rebekah Absalom
Read More

10 romantic dresses for your Valentine’s night in

Sophie Cook
Read More

Five London areas to go for a romantic walk this Valentine’s weekend

Lilly Subbotin
Read More

The best beauty launches to treat yourself to this Valentine’s Day

Alexandra Davis
Read More

Valentine’s Day 2021: Gift guide for her

Rebekah Absalom
Read More

Interior design trends you’ll see everywhere in 2021

Sophie Cook
Read More

Six books perfect for beating the winter blues

Alexandra Davis
Read More
Scroll for more
Tap
  • Popular

  • Latest

  • TOP PICKS

  • Creation Stories
    ★★★★★
    Film festivals
  • Detroit Stories – Alice Cooper
    ★★★★★
    Album review
  • Judas and the Black Messiah
    ★★★★★
    Movie review
  • Gatsby at Cadogan Hall: An interview with Jodie Steele and Ross William Wild
    Theatre
  • Laura Mvula – Under a Pink Moon
    ★★★★★
    Live music
  • Back to the Wharf
    ★★★★★
    Film festivals
  • I’m Your Man (Ich bin dein Mensch)
    ★★★★★
    Berlinale
  • We (Nous)
    ★★★★★
    Berlinale
  • Language Lessons
    ★★★★★
    Berlinale
  • Moon, 66 Questions
    ★★★★★
    Berlinale
  • We (Nous)
    ★★★★★
    Berlinale
  • Bicep at Saatchi Gallery Online
    ★★★★★
    Live music
  • The Winter Lake
    ★★★★★
    Movie review
  • Spotlight: Lauren Everet and Soup Kitchen London, striving for food security and social equality
    Food & Drinks
  • Da Capo
    ★★★★★
    Film festivals
The Upcoming
Pages
  • Contact us
  • Join mailing list
  • Join us
  • Our London food map
  • Our writers
  • Support us
  • What, when, why

Copyright © 2011-2020 FL Media

Rita Ora to star in Fifty Shades of Grey film
Willy Wonka and the bag factory