Reuniting bands: will they be successful second time round?
The music industry is massive. Not only is it one of the most popular sectors in the entertainment industry, it is also fit to burst with the number of singers, groups and wannabe superstars. Sadly, we seem to have got stuck in a bit of a rut, with the same style of artist coming on the music scene at every opportunity.
There are a number of clones hitting the market and although they have instant success, we seem to be bombarded with songs that quite frankly sound the same. Rihanna has emulated Beyoncé; Lady Gaga has a doppelganger in Iggy Azalea… there is a distinct lack of originality in the music industry at the moment. There is also a shortage of bands, especially within the pop genre, something that was never an issue during the 90s.
Previous acts have spotted the gap in the market, and the need for a music overhaul, and this has paved the way for their comeback. Throughout the 90s the charts were brimming with boy bands and girl groups and collectively they shaped pop music. After some of the big bands began to turn their back on fame, they were replaced with many of the stars that dominate the market today.
The fans’ passion for the band dissipated and the focus turned to solo acts. This could be why there have been very few successful groups in pop music ever since. But this looks set to change. Big names such a 5ive, 911, the Honeyz and Atomic Kitten are making a very public comeback. They are hitting the recording studios, planning the tours, resigning the management and getting disc makers ready to produce and distribute their latest musical offerings.
But why do they want to have another go at fame? Are they guaranteed repeat success?
A lot of people in their mid-20s, right through to their 30s, will be very excited at the prospect of some of their favourite bands returning. Personally, I am ecstatic about the return of 5ive. So much so, that I am going to see them, and the rest of the bands followed on the Big Reunion television programme, in concert. I am not ashamed to admit that I am reliving my teenage years through their return and couldn’t be happier that they are back. Although my musical tastes have changed, I still know most of the 5ive’s songs lyrics, word for word. Despite my love and adoration for this band however, I would be unlikely to purchase any new material, as it simply isn’t my style anymore.
Many fans will feel exactly the same, so although this could secure 5ive’s immediate future their long-term success is perhaps limited.
It is the fans who will shape their futures and decide whether there is a place for them in the modern music industry or not. Sadly, it’s possible there won’t be.