The Upcoming
  • Cinema & Tv
    • Movie reviews
    • Film festivals
      • Berlin
      • Tribeca
      • Sundance London
      • Cannes
      • Locarno
      • Venice
      • London
      • Toronto
    • Show reviews
  • Music
    • Live music
  • Food & Drinks
    • News & Features
    • Restaurant & bar reviews
    • Interviews & Recipes
  • Theatre
  • Art
  • Travel & Lifestyle
  • Literature
  • Fashion & Beauty
    • Accessories
    • Beauty
    • News & Features
    • Shopping & Trends
    • Tips & How-tos
    • Fashion weeks
      • London Fashion Week
      • London Fashion Week Men’s
      • New York Fashion Week
      • Milan Fashion Week
      • Paris Fashion Week
      • Haute Couture
  • Join us
    • Editorial unit
    • Our writers
    • Join the team
    • Join the mailing list
    • Support us
    • Contact us
  • Competitions
  • Facebook

  • Twitter

  • Instagram

  • YouTube

  • RSS

Fashion & BeautyShopping & Trends

UK denim label Monkee Genes goes vegan with limited edition pleather “PETA-approved” label

UK denim label Monkee Genes goes vegan with limited edition pleather “PETA-approved” label
6 May 2014
Rebekah Absalom
Avatar
Rebekah Absalom
6 May 2014

Renowned UK denim label Monkee Genes, favoured by celebrities such as Jared Leto and One Direction’s Louis Tomlinson, is increasing its eco-friendly credibility, by partnering up with animal rights organisation PETA. SLIDER

The first and only jeans label to be certified by the Soil Association for organic standards and the Global Organic Textile Standard, has switched from offering leather jean patches to animal-free, recycled, coated cardboard patches. To celebrate the move, Monkee Genes has produced a limited edition patch carrying the PETA-approved logo – just in time for Earth day.

The majority of leather used worldwide comes from India and China, where animal welfare laws are virtually non-existent. Many animals who are killed for their skin endure castration, branding, tail-docking and dehorning; no mercy is shown, no pain killers are administered.  In addition, tanneries are notorious for polluting the surrounding land and water, and tannery workers are often exposed to excessive amounts of deadly chemicals, including arsenic.Monkee1

With modern technology at its peak, many alternatives to animal skin are now available. Ultraleather (a soft, supple, luxe leather-look fabric) and Dinamica (smooth faux suede), are both animal and eco-friendly, and out-perform the natural product. Indistinguishable from the real thing, they are breathable, waterproof and resistant to cracking and abrasion.

“Monkee Genes is at the head of the pack when it comes to offering products that are as kind to the Earth as they are to animals,” stated PETA UK associate director Mimi Bekhechi. “The PETA-approved vegan logo on the back of the new Monkee Genes jeans will let style-minded, eco-conscious consumers know that no animals were hurt or killed in the production of these chic trousers.”

Rebekah Absalom

Monkee Genes jeans can be purchased here.  

Related Itemsdenimjeansmonkee genesPETAshopping

More in Fashion & Lifestyle

Ladies’ fashion: Seven wardrobe staples for summer

Rosie Davis
Read More

Kensington’s newest hair salon: Jamie Stevens Hair

Rosie Davis
Read More

Spring beauty: The new beauty launches to try this spring

Rosie Davis
Read More

Unmissable Easter collections for 2022: Lush

Rosie Davis
Read More

Eight homeware pieces we’re obsessed with this spring

Sophie Cook
Read More

Seven fun activities for a memorable Mother’s Day

Sophie Cook
Read More

Mother’s Day gift guide 2022

Rosie Davis
Read More

London Fashion Week autumn/winter 2022 roundup

Sophie Cook
Read More

Trends to expect from the autumn/winter fashion weeks 2022

Sally Wijers
Read More
Scroll for more
Tap
  • Popular

  • Latest

  • TOP PICKS

  • Albert Adrià reopens Enigma on 7 June as a “fun-dining” restaurant and cocktail bar
    Food & Drinks
  • Paolo Nutini at the 100 Club
    ★★★★★
    Live music
  • Crimes of the Future: Three new clips from David Cronenberg’s dystopian body horror film
    Cannes
  • When You Finish Saving the World
    ★★★★★
    Cannes
  • The Father and the Assassin at the National Theatre
    ★★★★★
    Theatre
  • Return to Seoul
    ★★★★★
    Cannes
  • Marcel!
    ★★★★★
    Cannes
  • More than Ever (Plus que Jamais)
    ★★★★★
    Cannes
  • Plan 75
    ★★★★★
    Cannes
  • Enys Men
    ★★★★★
    Cannes
  • More than Ever (Plus que Jamais)
    ★★★★★
    Cannes
  • Plan 75
    ★★★★★
    Cannes
  • Dirty Dancing the Movie in concert at Apollo Theatre
    ★★★★★
    Theatre
  • Feminine Power: The Divine to the Demonic at the British Museum
    ★★★★★
    Art
  • Eo (Hi-Han)
    ★★★★★
    Cannes
The Upcoming
Pages
  • Contact us
  • Join mailing list
  • Join us
  • Our London food map
  • Our writers
  • Support us
  • What, when, why
With the support from:
International driving license

Copyright © 2011-2020 FL Media

Katy Perry unleashes her Prism collection for Claire’s
Peekaboo: Fendi launches celebrity charity project to mark opening of London store