The arrival of the House of Dior is here
The arrival of Dior’s new flagship London boutique is here, and American architect Peter Marino has created a world of complete sophistication through his clever use of sculpture and print. What is encapsulated between the four walls of 160-162 New Bond Street, aside from the ambient colour scheme?
Pete Marino has done work for an abundance of designers in the past, taking part in the creation and design of many stores such as Fendi’s flagship in Italy and Louis Vuitton’s Paris store. The arrival of the House of Dior reflects the style of Marino’s work as he has aesthetically combined traditional British architecture with Parisian and luxurious features. The store is pleasantly spread over four crisp and immaculate floors, all of which evoke their own style and personality. From contemporary wall hangings to abstract installations such as the “distant cousin” by artist Tony Cragg, the tone of the House of Dior depicts sheer beauty and elegance.
The Dior space will sell all lines that the label launches including exclusive lines, aside from womenswear, Dior Homme, Baby Dior and their children’s collection will be sold also. Aside from the clothing there are three salons encapsulated within the floors, offering a range of treatments. The House of Dior is the first to display the Dior Home collection, including cashmere throws, gold-leaf embellished dinnerware and glassware. Many items from this collection have been created by artists including Parisian interior designer India Madhavi and sculptor Hubert le Gall.