Victoria Beckham celebrates 10 years at NYFW
Victoria Beckham has come a long way from her years as Posh Spice or as the perma-tanned WAG on the red carpet. The 43-year-old has flourished from a Wannabe designer, to the real deal after 10 years within the industry.
2018 marks 10 years since Beckham plunged into the fashion industry with her eponymous label amidst ridicule from those who questioned her ability and only knew her as a fashion victim. Since then, Posh Spice has gone on to be named Designer of the Year at the British Fashion Awards in 2011, has been a guest editor of French Vogue while winning over the fashion press and has gathered hordes of celebrity followers.
At the display of her New York Fashion Week autumn/winter 2018 show, Beckham discreetly celebrated her decade of success as a fashion designer. After showing in New York for 10 years, Beckham has made the decision to move to London for the spring/summer 2019 shows in the fall.
As the born and bred British girl, speaking to The Guardian Beckham said, “I want to celebrate my 10 year anniversary at home”. Her latest collection took a more intimate approach, similar to that of her first shows, moving from to the glamorous drawing rooms of the Upper East Side where her husband and children, minus Brooklyn Beckham, attended.
It is this balance of a glamourous and understated persona that is reflected within her designs, her lifestyle and seems to be what makes the brand so profitable. In 2014, Alexander Fury, concluded in The Independent that the magnitude of the brand’s sales were down to the appeal of the designs themselves, not the celebrity.
Beckham’s AW18 show reflected the intimate feel of the brand. The show audience was much smaller with the seat layout allowing the viewers to get up close to the clothing. Attention was paid to the textures and materials of the collection emphasising the exemplary discourse of minimalism.
The designer, who started out making clothes that were inspired by the female form – “I am a woman designer making clothes for women” – wanted to find a new way to do it. Leopard prints were used for the first time, alongside rich olive’s and charcoals. Wearability remains at the heart of the collections, highlighted by an oversized, slouched bag.
The ex-Spice Girl gave a lesson in discretion this week, but who knows, maybe the SS19 collection will be more of a celebration. Here is to the next 10 years of Victoria Beckham.