Boost your business with a new website
It’s the beginning of a new decade and with the use of technology rising day by day, as well as an ever-increasing impact of smartphones on our day-to-day life, the best way to boost your business is by launching a new website. As this is a growing sector, hundreds of companies offer very competitive deals which means that you can grow your business with limited investment. If your page is visually pleasing, working solidly and optimised for search engines, things will be much easier. Companies such as MintTwist can help with this, and here are some reasons why:
Web search engines encourage – therefore promote in their results – websites that are mobile-friendly. Because the market is changing, with an Internet user base depending primarily on phones, having a mobile-first website is key for reachability.
It’s not only important that your website is easy to reach and browse through, but it’s also fundamental that it looks appealing and convincing. There’s a current trend for minimalist portals, with sophisticated yet simple one-page layouts. This will convince your potential clients that you are in line with the current trends, which makes your business more attractive.
A slow website is like a slow shop. Who wants to queue every day for a service when you can go somewhere else and get it instantly? This is one of the reasons why Google established itself as the leading search engine. It would load instantly and give you the results you wanted.
If your website needs users to sign up in order to employ your services, it’s important to have hacker-proof coding that protects your clients’ data as well as your own business.
A website needs to be up and running all the time. If your website has significant downtime, you’ll lose customers. The same goes for if your website is up but some pages don’t work. A reliable website means your business is reliable, whereas a website that doesn’t work will turn away potential clients.
If your potential clients are international, and if you are serving a specific market, a new website could identify the region of your visitors and serve them a translated version of your website, which will definitely boost your opportunities to win them over.
Peace of mind
Web designers offer two types of services: managed or self-managed. The former will give you peace of mind, as you won’t have to worry about updating your website and dealing with issues should they arise unexpectedly. The latter will be less expensive, and for simple websites such as one-pagers, it will work until you decide to update the design again.
If your business is big enough – or if it aims at reaching a large crowd – offering specific functions (for instance a location-based listing website for properties), launching an app, together with a new website could also be an option. This will be a more complex project, and you’ll have to make sure that the app is available for both iOS and Android users.
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