Colorsmith launches Grey Reduction Programme for men
When I was about 10 years old, my dad’s hair started going from the salt and pepper shade that I had always known to grey. He was not a particularly vain man but he started using supermarket hair dye to cover his greys. He kept it up for a solid year, until he messed it up one time and his hair went from salt and pepper to a quite intense copper. After that incident, and I imagine some gentle ribbing from his friends and colleagues, he decided to accept his greying hair. At the time I thought it was funny that my dad cared so much, but now that I’ve started discovering my own grey hairs… I get it.
In all honesty, my dad probably wasn’t fooling anyone with his store-bought brown hair. Thankfully, for men like him, Colormith has recently launched in the UK, helping men to subtly cover their greys. With their new programme you can either stick to your salt and pepper look or gradually dye all your grey hair over a period of time, avoiding unwanted attention.
Colorsmith was created by the makers of eSalon, the award-winning hair colour company that has been offering a similar service for women, revolutionising women’s home hair care for over a decade. The driving force behind the creation of their colour-mixing technology was the idea that you shouldn’t have to match your own hair to a premixed shade in store. Colorsmith’s Grey Reduction Programme is the first of its kind.
Allowing men to naturally cover greys in their hair and facial hair, the programme offers a completely custom and personalised at-home colour experience. After creating your profile and filling out the Colour Quiz, your unique shade is created by Colorsmith’s professional colourists. You’ll receive everything you need to apply your formula at home: two pairs of non-latex gloves, an application tool, shampoo and conditioner packets and stain guard and stain remover. A single Colorsmith order costs £24, with the Colour Plan costing £19 per order.
The company’s dedicated colourists are available every step of the way to give you advice and guidance. I filled in the online quiz from the red-headed perspective of my dad and got a message saying my colour would require personalised attention from one of the colourists to “ensure you get exactly the shade you’re looking for,” which I would’ve found quite reassuring if I’d been in his shoes.
Not only that, Colorsmith’s Instagram and YouTube channel are filled with helpful tips and guides, ready to help any premature silver foxes out there.
Sally Wijers
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