The Morning Show season four

Since The Morning Show debuted in 2019, Alex (Jennifer Aniston) and Bradley (Reese Witherspoon) have become something akin to old friends for the series’ many fans. With the characters, we’ve been through the MeToo movement, the COVID-19 pandemic and, at the end of last season, a cyber-attack and the fallout of January 6^th. With Alex’s support, Bradley turned herself in to the FBI for covering up her brother’s complicity in the alt-right insurrection at the Capitol.

Set in the spring of 2024 – the final year of the Biden presidency – season four opens with the completion of the UBA-NBN merger. This leaves bewildered UBA staffers having to contend with the aptly monikered podcaster Bro Hartman (Boyd Holbrook), host of The Talk Back. It’s a spot-on parody of the toxic posturing of the manosphere, with Bro shilling vitamins as fans with usernames such as “WokeHunter777” leave reactionary comments. Another new character is Marion Cotillard’s ice-old financier Celine, who shows little sympathy for Alex’s feminist convictions when they threaten to break her impartiality. Meanwhile, after being ousted by the network, Bradley is now living a decidedly different existence in West Virginia.

Season three took the show from a grounded drama into occasionally absurd melodrama, and its sequel employs some similarly outlandish plot points. Many of the supporting players edge uncomfortably close to caricature, with Cotillard in particular feeling somewhat out of place on the small screen. The corporate girl-boss elements also feel trite at times, and some of the social commentary is a tad tacked on.

That being said, at its core, The Morning Show has always been a platonic love story between two women whose sororal bond seemingly cannot be broken, and Aniston and Witherspoon are a joy to watch as always. It’s also a timely tale of 45-plus women navigating a culture that views them as disposable objects, one exacerbated by the prospect of AI diminishing them further. That newsroom culture translates to the entertainment industry itself, where there are fewer and fewer roles for women like Aniston and Witherspoon as they enter middle age, despite Hollywood’s ostensible shift away from overt sexism in the post-MeToo landscape.

Two fantastic leads anchor this high-budget, high-concept drama. Slick as ever, The Morning Show’s fourth incarnation is full of astute cultural commentary amid the portent of a Trump victory, and shows no sign of losing its razor-sharp focus.

Antonia Georgiou

The Morning Show season four is released on Apple TV+ on 17^th September 2025.

Watch the trailer for The Morning Show season four here: