Happy Birthday to Boux: dance into spring with Ola Jordan
Lovely lingerie brand Boux Avenue celebrates its first birthday this April with a brand spanking new collection featuring spring’s most wanted neon colours and fun prints.
Boux Avenue brings modern beauty straight to your boudoir with its feminine and functional lines of lingerie that fit like a glove and feel ab-fabulous. With sizes ranging from a petite 30A to a busty 40H, you’re guaranteed to find a superior fit that suits your shape without compromising on quality or style.
The in-store Boux Avenue boutique experience is nothing if not exceptional. Step into luxury with first-class customer service and expert bra fitting that makes lingerie shopping both personal and pleasurable. But that’s not the best part. Check this out: all Boux Avenue fitting rooms are equipped with three different light settings that emulate day, dusk and night so you can really get in the mood! Awesome, right?
Without further ado, let’s dance into the sunshine with Boux Avenue’s Block Brights collection as modelled by Strictly Come Dancing star Ola Jordan, who is the brand’s new face and body. We think she is b-e-a-utiful.
Lovely Lace
Embrace the sunshine with Boux Avenue’s Block Brights collection. These lacy little numbers come in a range of vibrant rainbow colours from Neon Orange and Buttercup Yellow to Lipstick Pink and Loud Violet. We absolutely adore the Chloe Lace Balconette Bra (£20, 30A-40G) with its flirtatious floral lace and pretty ribbon bows. Perfect for a casual everyday look, this balconette bra is charming and simple, yet luxurious and elegant. Lovely jubbly!
If you’re after a little bit more of a boost then opt for the Chloe Lace Plunge Bra (£20, 30A-40G) style which has oomph-enhancing removable pads that add a la-la-lift for a hint of seduction without making too much of a statement. A bold colour like Neon Pink perfectly balances the feminine lace and scalloped edging for a cute and colourful look. Pair with hip-hugging Chloe Lace Shorts (£8, 8-20) for everyday elegance that flatters all shapes and sizes seamlessly.
Boost it Baby
For the ultimate va-va-voom, look no further than Boux Avenue’s Ultra Boost Bra (£24, 30A-34DD) which offers a cleavage-crazy boost with its double foam lining.
Available in a range of colours and prints including Candy Pink and Cobalt Blue, this gorgeous little number is embellished with delicate lace for a touch of luxe.
Perfect underneath a sexy summer dress, the smooth, plunge shape hugs in all the right places and transforms into a cross back style making it easy to wear under the flimsiest of dresses.
For playful glamour, get your hands on the Ultra Boost Bra in Turquoise Spot and pair with cute matching shorts (£8, 8-20).
Pretty in Pleats
The Georgia Balconette Bra (£24, 32A-38DD) does girly and gorgeous to perfection. Available in six pretty colours, the pleated style is finished with sweet satin straps, floral lace trim and that perfect little bow stitched ‘just so’ in the centre.
Sheer, light and super-cute, you couldn’t possibly match this bra with anything other than a pair of Georgia Spot Mesh Briefs (£8, 8-20). Classically shaped, the ruffled froufrou style is complimented with delicate lace trim and a statement bow.
We are head over heels in love with the Georgia Ditsy Stripe Balconette Bra (£26, 32A-34F) with its fresh blue and white striped chiffon decorated with pretty little flowers in pink, cornflower blue and lemon. Oh so sweet.
Find these stunning sets online here or track down your nearest boutique.
Marion Katrina Poerio
See Ola in action in Boux Avenue’s birthday video here.
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