Nightcrawlers rejoice and get Euphorik!
It can be hard for a guy when selecting a look for a night on the town; we oft as not end up hitting the tiles in the tried and tested combos of t-shirt and jeans, or if we are feeling dapper, a shirt and blazer.
Every once in a while a label pops up which stands out from the crowd of monotonous menswear offerings and provides a suitable solution for the urban lounge lizard who likes his wardrobe to pack a little punch without over doing it. That is exactly what hot new brand Euphorik does!
Whilst maintaining the required level of wearability, designers Alexander Leimbach and Roman Makuhha have created a collection that possesses a dark and glamorous edge for the man who requires something a little different in his night time attire. Euphorik London was established in 2010, beginning life as a luxury menswear capsule. Manufactured entirely in the UK and to the highest quality that you would expect, the range comprises fine wools and jerseys, viscose, cotton poplin and bamboo silk in a monochrome colour palette of black, white and steely grey.
Featuring classic silhouettes and sharp tailoring with a twist, the duo has successfully reinvented menswear classics to create something refreshingly new. Euphorik’s clothing has a darkly playful edge lending the wearer an aura of mystery, exactly the type of enigma one would want to convey when stalking through the capital’s nightspots. This is certainly not the time that one wants to blend, but rather stand out from the crowd and be noticed. 
Jackets are well constructed to ensure a perfect fit; the use of satin banding and edging on one creates a chic impact. Over-sized pockets on the trousers are perfect for stuffing your hands in and pulling off a louche swagger, whilst the razor sharp shirts and waistcoats from the line can be used to complete an ultra-smart look. Euphorik’s hooded jersey tops and scoop necked tees work for a more laid back casually gothic and androgynous effect.
No doubt strolling up to the velvet ropes clad in Euphorik would ensure you rapid admittance to your chosen den of iniquity.
Find out more here.
Ian Michael Turner
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