The FiFi Awards 2012

19^th May 2012

Siobhan Copland

Siobhan Copland

19 May 2012

The stars came out for the FiFi Awards ceremony this week, which took place at The Brewery, London. Kanye West and his new love Kim Kardashian were in attendance, ahead of the launch of Kim’s fragrance True Reflection.  Kanye West, Kim Kardashian and Richard E Grant were amongst the guests at Thursday night’s UK FiFi Awards ceremony.

The black tie event was hosted by TV presenter George Lamb who joked we were the “best smelling audience” he had ever come across.  The awards, referred to as “The Oscars” for the fragrance industry, aims to celebrate the achievements of the best-selling scents in the industry. The black tie event was attended by over 500 guests to commend the most popular fragrances released to the UK market.

The chairman of Fragrance Foundation UK, Peter Norman, said that although retail hadn’t enjoyed a particularly lucrative year, perfume sales were still respectable. Guests could also vote during the event; Thierry Mugler’s classic fragrance Angel received the highest votes, entering into the hall of fame which recognises the best classic fragrances that have been in the market for 15 years or more.

The awards categories included best new female and male fragrance, best new fragrance commercial and best new celebrity fragrance, which saw 18-year-old pop sensation Justin Bieber take the gong, after selling a record $3 million worth of his fragrance Someday in a matter of three weeks.

Boyband/manband Blue provided the entertainment for the night, playing out a string of their greatest hits, ahead of their comeback set for this year.

Here are the night’s winners in full:

2012 UK FiFi Awards Winners

Best New Female Print Advertisement: Elie Saab, Le Parfum

Best New Male Print Advertisement: Mont Blanc, Legend

Best New Female Fragrance Commercial: Kenzo, Flower Tag

Best New Male Fragrance Commercial: CK one, Shock

Best New Female Fragrance Design & Packaging: Balenciaga, L’Essence

Best New Male Fragrance Design & Packaging: Mont Blanc, Legend

Best New Female Fragrance Limited Distribution: Roja Parfums, Danger

Best New Male Fragrance Limited Distribution: Tom Ford, Neroli Portofino

Best New Independent Fragrance: Angela Flanders, Precious One

Best New Home Fragrance: Roja Parfums, Rose de Mai perfumed candle

Perfume Extraordinaire: Memo, Shams (IFF)

People’s Choice Award For Women: Marc Jacobs, Daisy Eau So Fresh 

People’s Choice Award For Men: Armani, Code Sport

Best New Celebrity Fragrance: Justin Bieber, Someday

Retailer Of The Year: Harrods

Best New Fragrance For Women: Elie Saab, Le Parfum

Best New Fragrance For Men: Gucci, Guilty Pour Homme 

Hall Of Fame: Thierry Mugler, Angel

Congratulations to all the winners and nominees! 

Siobhan Copland
Photos: Sara Reverberi