The Upcoming
  • Culture
    • Art
    • Cinema
      • Movie reviews
      • Film festivals
    • Food & Drinks
      • News & Features
      • Restaurant & bar reviews
      • Interviews & Recipes
    • Literature
    • Music
      • Live music
    • Theatre
    • Shows & On demand
  • Fashion & Lifestyle
    • Accessories
    • Beauty
    • News & Features
    • Shopping & Trends
    • Tips & How-tos
    • Fashion weeks
  • What’s On
    • Art exhibitions
    • Theatre shows
  • Tickets
  • Join us
    • Editorial unit
    • Our writers
    • Join the team
    • Join the mailing list
    • Fund us
    • Contact us
  • Interviews
  • Competitions
  • Special events
    • Film festivals
      • Berlin
      • Tribeca
      • Cannes
      • Sundance London
      • Venice
      • London
      • Toronto
    • Fashion weeks
      • London Fashion Week
      • New York Fashion Week
      • Milan Fashion Week
      • Paris Fashion Week
      • Haute Couture
      • London Fashion Week Men’s
  • Facebook

  • Twitter

  • Instagram

  • YouTube

  • Tumblr

  • RSS


London Fashion Week AW13

LFW – Love Mayka’s Art To Wear A/W 2013 collection

LFW – Love Mayka’s Art To Wear A/W 2013 collection
18 February 2013
Bethan Williams
Bethan Williams
Avatar
Bethan Williams
18 February 2013

As the third evening of fashion week dawned on us, we  got ready for the reveal of the new Love Mayka collection for A/W 13. Hosted in the ME hotel, on the Strand, we prepared ourselves for a night split into two unique parts.

Beginning on the fifth floor, we were welcomed with champagne as we walked into an installation room. Creeping up the walls were the most amazing images of jelly fish, stars and art deco patterns. The guests were astounded as they watched the installations rise up the tallest ceiling we’d ever seen.

9

As the room fell silent, two figures covered completely in white lycra and paint entered the room. The duo then started the most exquisite ballet dance while lying on the floor; the aesthetics of the white bodies against the green light was really something and most guests stared on in awe.

After the performance we moved up to the 10th floor to watch the catwalk. As the music started and we could see the swanky panoramic view of the city at night, we awaited the first glimpse of the collection.

6

The first three models walked in on Pointe, with black ballet shoes and leotards. Each leotard bore a different motif of beautiful art, with white fringe on the shoulders of the garments. Every model wore black lipstick, with gold eyes and a small back beehive and we started to understand designer Mayka Finkelstein Amrami’s vision of art incorporated into fashion.  

The rest of the collection included a lot of black sheer chiffons and silk, which flowed beautifully down the runway. Beautiful Egyptian inspired headpieces and jewellery were also very fitting with the collection. Art deco, Japanese inspired dresses and jackets were also a reoccurring theme, but each garment pattern was completely unique. The pieces were striking; using contrasting colours and patterns really paid off for the Love Mayka collection. Feminine shapes, mixed with colour and dance turned out to be a real success for the  brand and it was a joy to watch.

To discover more from Love Mayka you can browse their brand here.

Bethan Williams

Related Items

More in London Fashion Week AW13

PFW – Moncler Gamme Rouge A/W 2013 collection

Marium Ul-Haq
Read More

Claire Barrow: ‘OH, how it is to be mundane’ collection A/W 13

Holly Westwood
Read More

LFW – London Fashion Week’s Longest Catwalk Presenting Carlotta Actis Barone

Kellie Griffiths
Read More

LFW – Heohwan Simulation A/W 2013 collection

Kellie Griffiths
Read More

LFW – KTZ behind the scenes A/W 2013

Fashion Week Team
Read More

LFW – Aminaka Wilmont behind the scenes A/W 2013

Fashion Week Team
Read More

LFW – Paul Costelloe A/W 2013 collection

Kellie Griffiths
Read More

LFW – John Rocha behind the scenes A/W 2013 show

Fashion Week Team
Read More

LFW – Edeline Lee A/W 2013 collection

Kellie Griffiths
Read More
Scroll for more
Tap

Tickets

Theatre tickets

  • Popular

  • Latest

  • TOP PICKS

  • Project Gastronomía: How will Londoners eat in 2050? A symposium on gastronomy and multisensory design
    Food & Drinks
  • Clare Smyth crowned the World’s Best Female Chef 2018
    Food & Drinks
  • Tribeca Film Festival 2018: On the red carpet with the stars of Westworld season 2
    Cinema
  • Tokio Myers at the Forum
    ★★★★★
    Live music
  • Sherlock Gnomes premiere: A chat with James McAvoy, his co-stars and the film’s creators
    Cinema
  • The Phlebotomist at Hampstead Theatre
    ★★★★★
    Theatre
  • The Prudes at the Royal Court
    ★★★★★
    Theatre
  • Absolute Hell at the National Theatre
    ★★★★★
    Theatre
  • The Wound (Inxeba)
    ★★★★★
    Movie review
  • Clare Smyth crowned the World’s Best Female Chef 2018
    Food & Drinks
  • The Phlebotomist at Hampstead Theatre
    ★★★★★
    Theatre
  • The Prudes at the Royal Court
    ★★★★★
    Theatre
  • The Wound (Inxeba)
    ★★★★★
    Movie review
  • Strictly Ballroom at Piccadilly Theatre
    ★★★★★
    Theatre
  • The Writer at the Almeida Theatre
    ★★★★★
    Theatre

Instagram

Something is wrong. Response takes too long or there is JS error. Press Ctrl+Shift+J or Cmd+Shift+J on a Mac.
The Upcoming
Pages
  • Contact us
  • Fund us
  • Join mailing list
  • Join us
  • New London restaurant openings and pop-ups
  • Our London food map
  • Our writers
  • Subscribe
  • What, when, why

Copyright © 2018 FL Media Ltd

LFW – Pringle of Scotland A/W 2013 collection
LFW – Unique A/W 2013 collection