Premium eyelashes from Sera G

Usually, when looking at an advertisement showcasing the latest product from Calvin Klein or the latest lingerie from Marks & Spencer, you probably only notice the item they’re trying to sell, and the model they have chosen to sell it (in this case, Lara Stone for CK and Rosie Huntington-Whiteley for M&S).

Rarely does the average Joe look at the photograph and comment upon the make-up, let alone the make-up artist who may have spent hours looking over his or her brief before deciding the best way to emphasise a model’s cheekbones or tone down their brows. But, after this, you should hopefully find a new appreciation for make-up artists, their skills and most importantly, their products. Well, in this case, one make-up artist and her merchandise. 

Having made up models such as the striking Lauren Sweeney-Fenton – former make-up artist Sera G is never short of having models and photographers wanting to collaborate with her – therefore allowing her years and experience as an artist to notice a “gap in the market”, where “ladies liked the idea of false eyelashes but found them hard to apply or uncomfortable to wear”.

Sound familiar? Hopefully that won’t be the case any longer, as Sera G states that her lashes are “comfortable to wear”, “easier to apply” and even “undetectable” when applied correctly. However, what makes Sera G’s products really stand out is her vast range of corner, half, individual and mini eyelashes – alongside the usual full strip and three quarter length lashes. 

The Swing lash is stunning, promising full, thick and volumising eyelashes in contrast to the Vogue, which although thinner, still offers length and seductiveness.

The Mermaid will give you feminine flicks while the soft Flirty lashes are gorgeously provocative. For the full length lashes, the Diva is beautiful, especially for those who like to flutter their lashes, and the Sweetie Long is just great to look at due to its intricate design.

However, if you fancy celebrating carnival early or just want to make a theatrical entrance, be sure to check out Sera G’s Dramatic range, the home of bright eyelashes, where pink polka-dots and green tips make a lovely appearance. 

Sera G also specialises in other products, namely make-up brushes and eye pencils. There’s even a 1cm width mini eyelash for a child’s doll, if you wanted anything more! 

As well as being dedicated to supporting cruelty-free products, even the minimalist packaging is environmentally friendly, if a bit austere. However, this doesn’t take away the quality or beauty of the products, and if you wanted something else that’s pretty to look at other than the lashes, consider getting your products gift wrapped, for the candy and chocolate coloured wrapping is the icing on the cosmetic cake.

Diandra Todesco 

To view Sera G’s vast collection of  products, click here.