Farah Fridays hosted by Farah Vintage at Roundhouse, Camden
Farah Vintage, the successful 1920s-inspired range from the American designer label Farah, hosted their first Farah Fridays night yesterday. The Upcoming attended the first launch night where beach huts, deck chairs, cocktails, pier amusements, candy floss, ping pong and barbecues set the Club Tropicana vibe.
Farah are known for their tailored trousers and simple yet cutting edge style that became a hit in the 1970s. Farah Fridays events will continue throughout the August month and is held at none other than the Roundhouse in Camden, where there is a beach roof top perfect with the London weather we’ve been having. The brand has teamed up with the Roundhouse venue to inspire and support young musicians celebrating individuality, creativity and style. The pop-up store is open every Friday where you can shop from the Farah Vintage collection whilst enjoying summer fun times and live music.
Inside the Roundhouse saw performances from underground artists such as Cynikal, Joel Baker and JJ Soulx who got the party started whilst screens showcased Farah Vintage commercials showing the new stylish collection.
Look out for future Farah Fridays continuing throughout the rest of the month. Live music starts from 8pm and it is recommended to get there early. Did we mention entry is free?
Leyla Mai Nguyen