Yr Store collaborates with Topman
Yr Store, the world’s first live all-over print specialists, have joined forces with Topman’s flagship Oxford Street store to provide customers with the opportunity to design and create bespoke Topman garments.
The Yr Topman collaboration enables customers to create their own Topman clothing in minutes using Yr’s interactive touch-pods to design one-off patterns, printed using the world’s only live all-over digital printing process. Featuring exclusive print stories created and curated by Topman’s design team to reflect their key A/W 2013 trends, the Yr Topman design archive continually offers customers new trends including Street Grunge, Kremlin, Blacks, Urban Outdoors and Concrete Safari.
For the first time, Topman introduced new garments to Yr, expanding the range to include sweats, vests, gloves and scarves, which will feature in their flagship store, whilst a competition to have one customer-produced design printed nationally will feature in all Topman stores.
Speaking on Yr Topman, Yr Store’s Tim Williams said: “It’s a dream to work with Topman designers and clothing, especially launching during such an exciting season for retail. Yr believe the future of fashion is in carefully curated live garment creation, and we work with the most desirable artwork archives, designers and garments to create truly unique fashion that, whilst individual, is always recognisably Yr.”
Jenny Rodgers
Photos: Courtesy of Topman
Head down to Topman at Oxford Street to check out this latest offering.
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