The Upcoming
  • Culture
    • Art
    • Cinema & Tv
      • Movie reviews
      • Film festivals
      • Shows
    • Food & Drinks
      • News & Features
      • Restaurant & bar reviews
      • Interviews & Recipes
    • Literature
    • Music
      • Live music
    • Theatre
  • Fashion & Lifestyle
    • Accessories
    • Beauty
    • News & Features
    • Shopping & Trends
    • Tips & How-tos
    • Fashion weeks
  • What’s On
    • Art exhibitions
    • Theatre shows
  • Tickets
  • Join us
    • Editorial unit
    • Our writers
    • Join the team
    • Join the mailing list
    • Support us
    • Contact us
  • Interviews
  • Competitions
  • Special events
    • Film festivals
      • Berlin
      • Tribeca
      • Sundance London
      • Cannes
      • Locarno
      • Venice
      • London
      • Toronto
    • Fashion weeks
      • London Fashion Week
      • New York Fashion Week
      • Milan Fashion Week
      • Paris Fashion Week
      • Haute Couture
      • London Fashion Week Men’s
  • Facebook

  • Twitter

  • Instagram

  • YouTube

  • RSS

Culture

The Lego Movie premiere: a chat with VIPs on the red carpet

The Lego Movie premiere: a chat with VIPs on the red carpet
11 February 2014
Alex White
Avatar
Alex White
11 February 2014

The atmosphere at the VIP screening of The Lego Movie in Leicester Square was that of a primary-coloured explosion of glee. The children were quite literally squealing with anticipation, while the adults had something of a mischievous glint in the eye.

And this is just it – the allure of Lego – it sets children and adults alike glowing with a joyful anticipation that only brick by colourful, gleaming brick can evoke. Guest Bill Bailey agreed, picking out Lego as unique among the millions of toys on the market for being “consistent through the ages”.

This sparked thoughts about whether reinventing Lego onscreen would dampen the simple charm of long, golden-fringed Lego-building afternoons in the living room. Will people be satisfied with this simplicity or will digital commodities take over?

This fear was firmly quashed with the enthusiasm that many guests had for Star Wars Lego. Politician Tom Watson, for one, was fizzing with pride over the giant Star Wars spaceship that he and his sons were working on. Seemingly, any developments to the LEGO® brand, of 2 or 3D form, only adds fuel to the whole Lego craze.

Furthermore, an animated discussion between Watson and his sons over the exact number of parts in their spaceship (3000 and something, and they were on bag four) touchingly exemplified just how much Lego can still play a part in quality family time. The Lego Movie merely brings to life that which is carefully and lovingly laboured over at home.

TV presenter Kate Garraway, however, is not one for 3000 piece trophies. No matter how proudly she commented on her children’s innovative designs (a white rabbit was the star pick), she maintains that “Lego is all about the taking apart and rebuilding”. As a “new build” of Lego, The Lego Movie should be just up her street.

Katie Price also took along her three eldest children, Harvey, Junior and Princess, battling bulbs with the feverish excitement of the children, while Justin Lee Collins and his three sons were all blonde curls and smiles, with an air of just pure excitement to be there. Fun fact: Collins’ favourite colour of Lego is red.

In one flash-bulbed cranny, Britain’s Next Top Model winner Mecia Simson was beaming away in a fiercely structured Lego dress. Near on hand was the dress designer, Anne-Sophie Cochevelou, herself covered in bricks and perfectly positioned to flaunt her new range of Lego-inspired fashion. CITV presenter Luke Franks was a lovable image of harmony, voicing interest in a Star Wars themed Lego fashion line in order to fulfill his childhood nickname: Luke Skywalker.

There was some talk of the good that animated films can do for society; for instance the film these people were all about to see included the characters of Abraham Lincoln and Shakespeare, as well as Batman and Superman. But it was the love of Lego that was bubbling from every corner. If there’s one thing to be taken from the mood at this screening, it’s that there is always room for innovation in the world of Lego.

Alex Finch
Photos: Krish Nagari

 The Lego Movie is released nationwide on 14th February 2014.

Watch the trailer for The Lego Movie here:

Related Items

More in Cinema & Tv

Arlo the Alligator Boy

★★★★★
Mae Trumata
Read More

Ride or Die

★★★★★
Andrew Murray
Read More

Dad Stop Embarrassing Me!

★★★★★
Mersa Auda
Read More

Chadwick Boseman: In Honour of An Artist

Andrew Murray
Read More

Ip Man: Kung Fu Master

★★★★★
Jim Compton-Hall
Read More

For the Sake of Vicious

★★★★★
Lilly Subbotin
Read More

Mare of Easttown

★★★★★
Jonathan Marshall
Read More

I Blame Society

★★★★★
Ben Flanagan
Read More

Why Did You Kill Me?

★★★★★
Emma Kiely
Read More
Scroll for more
Tap
  • Popular

  • Latest

  • TOP PICKS

  • Cruise – Online
    ★★★★★
    Theatre
  • London’s Michelin-starred restaurants open al fresco right now – and all those re-opening in May
    Food & Drinks
  • Syml – Dim EP
    ★★★★★
    Album review
  • Birdy at Wilton’s Music Hall Online
    ★★★★★
    Live music
  • Steelers: The World’s First Gay and Inclusive Rugby Club
    ★★★★★
    Movie review
  • Arlo the Alligator Boy
    ★★★★★
    Movie review
  • Digital signage: A new trend in communication
    Tech & Sport
  • London’s Michelin-starred restaurants open al fresco right now – and all those re-opening in May
    Food & Drinks
  • Ride or Die
    ★★★★★
    Movie review
  • Dad Stop Embarrassing Me!
    ★★★★★
    netflix
  • Arlo the Alligator Boy
    ★★★★★
    Movie review
  • London’s Michelin-starred restaurants open al fresco right now – and all those re-opening in May
    Food & Drinks
  • Live from the Barbican: Moses Boyd
    ★★★★★
    Live music
  • The Secret Connection – Online
    ★★★★★
    Theatre
  • London Grammar – Californian Soil
    ★★★★★
    Album review
The Upcoming
Pages
  • Contact us
  • Join mailing list
  • Join us
  • Our London food map
  • Our writers
  • Support us
  • What, when, why

Copyright © 2011-2020 FL Media

Ron Pope at Shepherd’s Bush Empire | Live review
The Monuments Men press conference: Cast explore the history of their films