Sarah Harding launches ITV’s Lorraine “Model Mates” competition
Girls Aloud star Sarah Harding is launching ITV’s Lorraine “Model Mates” competition, giving a group of friends the unique chance to model in a UK-wide campaign for the glitzy brand.
Kicking off the competition on Monday 24th March, Sarah – along with top celebrity photographer Dan Kennedy – will be asking viewers to nominate themselves and their friends to star in a glamorous photoshoot in the Mediterranean for swimwear brand Curvy Kate.
As well as sending in their group photos, viewers will also be able to visit the Curvy Kate photo booths that will be touring department stores in various locations.
Sarah said: “Friends are the family you choose and the good ones are there for you through good times and bad. Lorraine’s Model Mates competition is giving a group of pals a once-in-a-lifetime opportunity to star in their own photoshoot – something I know is brilliant fun when you’re surrounded by your close friends!”
Curvy Kate’s Hannah Houston said: “Curvy Kate champions a positive body image and diversity. Lorraine’s Model Mates competition is fantastic as there are no age, size or height limits which means anyone can enter as Curvy Kate believe a variety of looks should be shown in the media, for all women to relate to. We produce swimwear for a feel-good figure and we want to see you flaunt it!”
Model Mates launches on ITV’s Lorraine, Monday 24th March, 8.30-9.25am and will run over two weeks. Viewers will be able to vote for their winning mates from 29th April.
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