Naromode reveal the art of stylish storytelling

Naromode – translated from Latin as “narrative fashion” – have created a beautiful debut collection with an artistic edge. Inspired by tales of folklore written by The Brothers Grimm (who wrote Little Red Riding Hood), their first collection is named The White Snake, with the lookbook being accompanied by the story itself. As beautiful as the collection, the poetic words take us on a journey through the majestic world of a king and his life with animals, and fit perfectly with the whimsical nature of the designs.

Hand-drawn illustrations are translated onto delicate fabrics covered with woodland animals and wild flowers. Although they are digitally printed, the intricate look of the designs means that the garments retain their individuality, each looking slightly unique and pleasantly individual. 

In a variety of S/S 2014 pastels thrown against wild yellows and fiery reds, the designs are more of a work of art than your typical outfit. With a beautiful tale and illustrations to match, it would be hard to not want to hang the clothes up as if they were pieces of art.

Isabella Stockwell

If you would like to read the tale of The White Snake and see all of the designs, visit here.