Press day: ASOS A/W 2015
Over 200 eager journalists, editors, stylists and bloggers attended the ASOS autumn/winter 2015 press day, held at the brand’s HQ.
Innovative UV lights lit an all-white corridor in which visitors were greeted by mannequins dressed in the new season’s statement fur coats, kick flares and polo necks. Further into the event space, exuberant womenswear, menswear collections and accessories were immaculately presented.
Four new womenswear trends and a red carpet capsule collection were assembled, alongside ASOS White and ASOS Africa. It was evident that fashion’s love affair with the seventies will continue into autumn/winter; key details included exaggerated topstitching, retro collars, lapels and ring zip pulls.
Denim jeans and dungarees have been updated with a new flared silhouette – light blue washes are integral to this look – whilst the A-line skirt remains noteworthy. Retro jacquards, ponte, striped lurex, sequins and tassels featured heavily throughout, producing a somewhat glamorous, rock vibe.
A futuristic element was added with liquid metallic hues, metal work details and technical fabrications. Ski references were also cleverly introduced through padded outerwear and Fair Isle patterning.
ASOS White offered the relaxed, mannish silhouettes this range is admired for. The modern, minimal aesthetic showcased graphic blocks, chalky camouflage and cable knits in a simple palette of forest green, grey, claret and camel. A playful edge was added to occasion wear, through the use of spots, sequins and fringing.
ASOS Africa has taken inspiration from the rich navy, olive and aubergine tones of West African wax prints, to create original tile patterns and hand-painted checks, printed on to luxurious satin, textured piqué and fluid voile. Favourite pieces included a deep plunge maxi dress and corresponding jumpsuit, both with tie waists, cropped, colourful flares and effortless, boxy tees.
A strong monochrome theme was prominent across menswear: ten urbane mannequins stood side by side, commanding attention. Oversized fur coats and bombers and functional parkas were styled with skinny white jeans, patent slip-on shoes and wide-brimmed fedoras. Meanwhile, slim-fit suits in crinkled fabric, longline T-shirts, draped overcoats and metallic rucksacks also made an appearance. Vintage Sony television sets played the autumn/winter campaign video on a loop.
A further room displayed new-in beauty products from Ciaté, Paul & Joe, Anna Sui Cosmetics and Skinny Dip; additionally, how-to videos focused on make-up, hair and skincare. Nail technicians from Illamasqua were on hand to provide exclusively designed nail art and UV top coats for guests.
Photos: Rebekah Absalom