Louis Vuitton discontinues multi-coloured monogram

It’s the legendary logo that everyone knows and loves. Even those who are not interested in fashion have seen this logo one time or another as it is one of the most recognisable monogram’s in the world. And if you’ve been living under rock for the last century then we can forgive you for not knowing what we’re talking about but just to bring you up to date, the logo in question is the iconic Louis Vuitton multi-coloured monogram.

Created by the French house and artist, Takashi Murakami, the monogram look was the brainchild of former Vuitton creative director Marc Jacobs and unveiled back in 2003. Once worn by celebrities everywhere from Naomi Campbell and Paris Hilton to Jessica Simpson, Sarah Jessica Parker and Victoria Beckham, the monogram was fresh and colourful at its time of conception.

Although it was also copied by counterfeiters since its launch, the original monogram always took on a brighter version of the company’s signature design. However after over a decade of gracing Louis Vuitton’s bags and accessories, the company has revealed it will discontinue the multicolour line later this year after Marc Jacob’s successor and new creative director at Louis Vuitton, Nicolas Ghesquiere, said he will not be taking the colourful print forward.

However many are sad to see the vibrant and lively monogram collection go. With one store associate at Louis Vuitton’s Saks Fifth Avenue shop-in-shop confirming that it is “leaving stores at the end of July, forever,” it will be exciting to see what the luxury, French fashion house does next. And like the rest of the fashion community, we too will be watching.

Flavie Belanco