Lucy Mecklenburgh named face of Barry M

British cosmetics brand Barry M has recently announced that former TOWIE star Lucy Meckleburgh will be the face of their spring 2016 campaign – and the brunette beauty couldn’t be more excited.

After starring in over 25 episodes and 10 series of The Only Way is Essex, Lucy left the reality TV show and launched Results with Lucy, a fitness endeavour aimed to help those of all shapes and sizes, alongside focusing on her own clothing label and blog. 

Now the fitness fanatic is delving into the world of beauty as she is named the face of Barry M, one of the UK’s most loved make-up companies. 

An affordable and high quality cruelty-free cosmetics label is tricky to come by these days, but Barry M is exactly that, and they have selected Lucy to rock their new collection. The odd hint was left a few weeks ago when Lucy took to her Instagram account to declare her love for Barry M’s Pink Lemonade nail polish. Just one week later she uploaded a photo of a lightbox that read “#LUCY4BM”, officially confirming the campaign date.

If you head over to the Barry M website you can see Lucy rocking the perfect little Brow Kit, which is just £5.99, as well as many of Barry M’s other wonderfully reasonable and easy to use beauty products.

Emily-Rose Vierke