H&M Loves Coachella: 2016 collection
H&M has once again teamed up with Coachella Valley Music to launch a festival-inspired capsule collection available from 24th March.
H&M Loves Coachella is the glorious fashion love child resulting from the union of the popular music festival and the Scandinavian retailer. With festival season on its way, the second edition of this exciting range will bring good vibes to avid music lovers.
Exuding a carefree bohemian vibe, the upcoming collection will make you dream of Californication. Imagine sunshine, blue skies and dancing the night away under the stars. The male and female collections will satisfy the needs of any modern day hippie. Expect crochet knitted tops and dresses, dungarees, tribal prints, ripped denim, bodycon catsuits and Bermuda shorts.
The official campaign was shot in a Californian desert and resembles a psychedelic utopia, filled with rainbows and beds of purple foliages. It features fashion model and current “it” girl Hailey Baldwin.
“Coachella is not only a fantastic music festival, but a state of mind. It is about bonding with your peers, take off the road and enjoy life. I am very happy to be the face of this campaign,“ says Baldwin.
Last year’s collaboration became so successful and widespread that it was only natural to create an even better follow-up collection. There will be an H&M pop-up tent at the venue for festival-goers in desperate need of the playful attire.
The Coachella Valley Music and Arts Festival will take place on 15-17th April and 22-24th April 2016.