The Upcoming
  • Culture
    • Art
    • Cinema
      • Movie reviews
      • Film festivals
    • Food & Drinks
      • News & Features
      • Restaurant & bar reviews
      • Interviews & Recipes
    • Literature
    • Music
      • Live music
    • Theatre
    • Shows & On demand
  • Fashion & Lifestyle
    • Accessories
    • Beauty
    • News & Features
    • Shopping & Trends
    • Tips & How-tos
    • Fashion weeks
  • What’s On
    • Art exhibitions
    • Theatre shows
  • Tickets
  • Join us
    • Editorial unit
    • Our writers
    • Join the team
    • Join the mailing list
    • Support us
    • Contact us
  • Interviews
  • Competitions
  • Special events
    • Film festivals
      • Berlin
      • Tribeca
      • Sundance London
      • Cannes
      • Locarno
      • Venice
      • London
      • Toronto
    • Fashion weeks
      • London Fashion Week
      • New York Fashion Week
      • Milan Fashion Week
      • Paris Fashion Week
      • Haute Couture
      • London Fashion Week Men’s
  • Facebook

  • Twitter

  • Instagram

  • YouTube

  • RSS

Fashion & LifestyleNews & Features

H&M unveils eco-friendly wedding dresses

H&M unveils eco-friendly wedding dresses
24 March 2016
Geneve Anderson
Avatar
Geneve Anderson
24 March 2016

H&M has included a gorgeous bridal range for its upcoming Conscious Collection available from 5th April.

Just in time for wedding season, the Scandinavian retailer is offering stunning selections of wedding dresses. Any blushing bride-to-be can walk down the aisle with a guilt-free conscience, wearing a dress made out of eco-friendly materials.

The dresses convey a hint of haute couture with timeless silhouettes combined with modern environmentally conscious fabrication.

“Working with innovative sustainable materials and ornate embellishment, the collection is a layering of references, shapes and textures topped off by intensely decorative accessories and deco-inspired bijoux,” says H&M’s creative advisor Ann-Sofie Johansson.

For traditionalists: a high-neck lace gown with long romantic sleeves created from organic silk and viscose might just be the dress for you.

Alternatively, you may opt for art deco-like embellishments made of recycled mixed glass and rhinestones suitable for unconventional free-spirited bohemian brides.

Or perhaps you are a minimalist beauty, searching for something contemporary with a clean aesthetic. Whichever style you prefer, you will exude graceful elegance on your very special day.

In addition to H&M, ASOS has recently recognised an opportunity to fill the gap in mid-range bridal wear. The price point is ideal for the budget conscious so-called millennial demographic. One may argue that the attitude of today’s 18 to 36-year-olds towards conventional weddings has shifted. Indulging less on extravagance and focusing more on the experience means that high street retailers harbour great potential to surge in the affordable bridal market sector.

Geneve Anderson

Related Itemsbridalconscious collectioneco friendly wedding dressesfashionh&m

More in Fashion & Lifestyle

At-home beauty essentials to try in 2021

Rebekah Absalom
Read More

The top beauty looks to try this festive season

Alexandra Davis
Read More

Christmas day dresses worth a celebration of their own

Sophie Cook
Read More

Christmas gift guide 2020: For him

Rebekah Absalom
Read More

Christmas gift guide 2020: For her

Rebekah Absalom
Read More

Festive pyjama sets you need for Christmas Eve

Sophie Cook
Read More

The rise and rise of Weekend Doll: An interview with founder and creative director Yuriko Usui

The editorial unit
Read More

Beauty gift guide for her

Alexandra Davis
Read More

10 jumpers you need in your wardrobe this winter

Sophie Cook
Read More
Scroll for more
Tap
  • Popular

  • Latest

  • TOP PICKS

  • You Me at Six – Suckapunch
    ★★★★★
    Album review
  • An interview with Ifrah Ismael: Tales from the Front Line and other stories
    Theatre
  • The Queen’s Gambit: A chess story that’s not about the moves but the motives
    ★★★★★
    Cinema
  • Persian Lessons
    ★★★★★
    Cinema
  • Sleaford Mods – Spare Ribs
    ★★★★★
    Album review
  • The White Tiger
    ★★★★★
    Cinema
  • Female filmmakers lead nominees for the London Critics’ Circle Film Awards
    Cinema
  • Persian Lessons: Exclusive new clip
    Cinema
  • Jeremiah Fraites: Piano Piano
    ★★★★★
    Album review
  • Quo Vadis, Aida?
    ★★★★★
    Cinema
  • WandaVision: Marvel’s charming sitcom proves an astounding success
    ★★★★★
    Cinema
  • The Queen’s Gambit: A chess story that’s not about the moves but the motives
    ★★★★★
    Cinema
  • Undercover at Morpheus Show Online
    ★★★★★
    Theatre
  • Ten short literary collections to get you back into reading
    Literature
  • Mayor
    ★★★★★
    Cinema
The Upcoming
Pages
  • Contact us
  • Join mailing list
  • Join us
  • Our London food map
  • Our writers
  • Support us
  • What, when, why

Copyright © 2011-2020 FL Media

Tips and tricks for the perfect brows
Nike Air Max Day 2016