Amazon has launched its own fashion line

We have great news for all the Amazon Prime lovers: the company has just launched its own fashion line. They now boast a 500-piece collection for women as well as a 200-piece choice of togs for men.

Keeping up with the latest catwalk trends, shoppers will see themselves in love with many of the products, including kitten heels costing £48 and a staple trench coat for £60. A little more costly than you thought? They also sell slogan tees for a tenner! Yes, you heard that right. Prime customers can also get next-day delivery, so Amazon is set to become a firm rival for online fashion retailer Asos.

An eye roll here and there was certainly expected when this news broke, but since the company released an eye-catching advertising campaign, we have been majorly exciting for the big release.

The vice president of Amazon’s own label, and former Marks & Spencers head of womenswear, is making sure to keep ahead of competitors with the best products.

Jordan Ellen Wood