Ember Snacks to launch three new charcuterie snacks in January
Ember Snacks, best known for its award-winning biltong, is launching three new British charcuterie products: Cracked Black Pepper Steak Slices, Smoked Paprika Lean Pork Salami and Wild Venison Slices. With a focus on provenance, taste and nutritional value, the meat snacks will be arriving on Sainsbury’s shelves priced at £2.95 from 2nd January.
Over the last year, Harry and Jack Mayhew, two brothers and founders of Ember Snacks, have been developing three new charcuterie products alongside their biltong range to move the brand further towards its overall mission of ending factory farming for good and restoring biodiversity to farms. The new product range is 100% factory farming-free, offering customers complete traceability. The meat is sourced from the best of British farms who in turn are dedicated to limiting their impact on the environment. Ultimately, the snacks are delicious, with the quality of the ingredients speaking for themselves.
The new range is made using the highest quality meat sourced from like-minded farms and cured using a traditional charcuterie process. Keeping the nutritional value at the forefront, Ember widely experimented with ways to control the overall fat content of the range. To do this they incorporate British quinoa sourced from East Anglia and Surrey into the meat mix. This results in a range that is 50% lower in fat and 40% higher in protein compared to other similar products on the market.
The steak slices use pasture-fed organic beef from farms that follow regenerative practices such as rotational grazing, which is helping to protect and restore British wildlife. The British pork for the salami is from Dingley Dell farm, a Suffolk-based pig farm well known for producing superb, high-welfare pork from their unique Red Duroc herd. They are committed to farming in harmony with nature and improving the variety of species living in and around the farm each year. Bumblebees are severely under threat in the UK, and Dingley Dell dedicates 50% of its farmland to the Million Bee Project. Finally, the venison slices are sourced from wild British deer. The management of deer populations in the UK is essential for woodland conservation to protect nearly extinct British wildlife like the Nightingale and promote woodland biodiversity.
Voted top 100 fastest growing startups in 2020, Ember Snacks is a market leader in the meat snacks category. Pushing boundaries when it comes to provenance and sustainability compared to competitors, the new products work to prove that meat is not always the enemy. If farmed with nature in mind, meat and beef is part of the solution.
“We can’t wait to introduce our new products to UK consumers. The product development has been a real journey for us and we are proud to have achieved a great tasting product that is also better for our customers and the environment,” comment founders Harry and Jack Mayhew.
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