How to make any restaurant or café a destination for tourists

16^th February 2022

The editorial unit

The editorial unit

16 February 2022

There’s no question that any restaurant or café owner would want to attract locals to their venue. However, if it’s also possible to attract tourists, income can be significantly increased, especially seasonally.

Wherever the business operates, there are bound to be some travellers passing through from time to time. Getting their attention and convincing them to try out the restaurant is well worth the extra effort. Here are some tips to help do just that:

Have fun with decor

One of the best ways to get people to try a restaurant is to make it somewhere worth seeing. Even better if the decor can reflect local tastes and customs. Creating an interesting bathroom can be especially valuable. This is the kind of space that’s easy for locals to tell travellers about: “Check out the “___” restaurant bathroom, it’s got the craziest ___!”

It’s best to start with a clean and attractive foundation of good cabinets, surfaces and fixtures from professionals such as Capitol Kitchen & Bath, and then get creative with design choices. Memorable touches like unusual wall decorations, collectibles hanging from the ceiling and so on are all great options.

Market specifically to visitors

Visitors to a new area are likely to see different advertisements, follow different social media pages and blogs and talk to different people than locals. Therefore, those who want to attract travellers should market to them.

Placing ads in social media groups that appeal to tourism in the area is a good place to start, and it can work well to have coupons and brochures at local hotels. Business owners should make a point of ensuring that hotel and airport staff know about the restaurant and give them incentives to send customers in the right direction.

Make it easy to enjoy

The more questions travellers have to ask and the more likely they are to be confused by a restaurant or café, the less likely they are to be pleased with it and recommend it to other visitors. It’s worth making sure that menus and display boards are very clear about what each selection is, how much it costs and options in providing alterations.

Attracting tourists

Attracting tourists can be a superb way to increase income for a café or restaurant, as well as cash in on seasonal traffic that can be an extremely lucrative addition to the regular local crowd.

By playing with the decorations, ensuring that marketing is targeting travellers, and making it easy for them to use the venue, there’s a very good chance that it restaurant or café will become a favourite destination for people who don’t live in the area.

The editorial unit